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MiraTEC - Revolutionary Performance Exterior Trim

MiraTEC is a high-performance exterior trim that resists moisture, rot, and termites with the beauty of a wood texture or a smooth finish. Made with advanced TEC™ technology, MiraTEC is durable, easy to work with, and environmentally friendly. With a substrate warranty of 50 years and a versatile range of widths, lengths, and textures, MiraTEC is compatible with any siding system and complements any architectural style. Beat the competition with MiraTEC's superior quality and performance.

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MiraTEC - Revolutionary Performance Exterior Trim

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  1. Resists moisture, rot and termites with the beauty of a wood texture or a smooth finish

  2. Revolutionary Performance • MiraTEC is made from a new technology, the TEC™ process, which drives original performance standards in exterior trim

  3. Made by in Towanda, Pennsylvania • CMI has been creating innovative building products since 1968 • The Towanda mill covers 237 acres, with 17.5 acres under roof • More than $250,000,000 has been invested in the mill since it was built • MiraTEC has been made here since its creation in 1997

  4. CMI has a history of innovation • Specially engineered manufacturing lines which allow for production flexibility • Experience making products for a variety of international markets • Pioneered the molded door design technology in 1974 • Developed the technology to manufacture pre-stained doors • Created the TEC™ process that makes MiraTEC and Extira

  5. The TEC™ Sealed Press Technology creates the product innovation

  6. The TEC™ Process was Created to Make MiraTEC • The process is patented and proprietary to CMI, the manufacturer of MiraTEC Trim. • Select wood fiber, environmentally safe phenolic resins, a wood preservative, and other ingredients are combined and formed into a thick fiber mat. • This mat is loaded into the sealed cavity press. • Steam is introduced during the pressing process to facilitate uniform heat transfer throughout the mat, resulting in a board that has exceptionally consistent physical properties. • Critical factors are set during this process to produce a firm surface for superb paint holdout and performance. • Results in a new-to-the-world material.

  7. Product Overview

  8. MiraTEC Product Attributes • Single piece construction, uniform density • Benefit: uniformity, consistency wherever it is cut, won’t split, check, crack or warp • Made with Phenolic Resins • Benefit: resists moisture, allows exterior performance. Phenolic resins are durable, heat and moisture resistant and create moisture resistant bonds in the wood fiber • Treated with Zinc Borate • Benefit: resists rot and termites. Zinc borate is an EPA-registered biocide and a naturally occurring earth chemical that is environmentally safe. • Handles the same as wood • Benefit: familiarity with standard construction tools and practices; easy to handle, cut, machine and nail

  9. MiraTEC Product Attributes • Reversible • Benefit: allows the choice of either a smooth or wood texture • Factory Primed on 4 sides with mildew resistant primer • Benefit: ready for paint, primer resists mildew, accepts paint beautifully • 50 year substrate warranty, 5 year primer warranty from CMI • Benefit: credibility, security • Environmentally friendly • Benefit: essentially formaldehyde free • Available in widths of 2”,3”, 4”, 5”, 6”, 8”, 10”, 12”, 16” • Available in 5/4” and 4/4,” 16’ lengths

  10. MiraTEC is compatible with any siding system • MiraTEC works well with all cladding materials: • Cement fiber, vinyl, OSB, hardboard, stucco and brick • MiraTEC complements any architectural style • MiraTEC offers authentic texture and an impeccably smooth finish

  11. CompetitiveComparison

  12. MiraTEC beats OSB because… • You can machine MiraTEC, you can’t machine OSB • MiraTEC is reversible • MiraTEC has a more comprehensive warranty • Protects against hail damage, rot and warp • MiraTEC has an authentic wood texture, OSB does not

  13. MiraTEC beats PVC because… • MiraTEC accepts paint beautifully; PVC generally has problems accepting darker shades • MiraTEC is not prone to thermal expansion • MiraTEC is environmentally friendly • MiraTEC costs about half as much as PVC • MiraTEC has a more authentic wood texture

  14. MiraTEC beats fiber cement because . . . • Fiber cement trimboard has less authentic wood texture • Fiber cement trimboard absorbs water, MiraTEC is five times more resistant to water absorption* • Fiber cement trimboard is brittle and is more difficult to stack • Fiber cement trimboard is harder to cut and nail and requires special tools • Fiber cement trimboard generally costs 30% more than MiraTEC • Fiber cement trimboard is generally only available in 10' lengths • Fiber cement trimboard from James Hardie only has a 10 year warranty; MiraTEC has a 30 year warranty *Based on ASTM 24-hour soak test

  15. Marketing Overview

  16. MiraTEC features heavy advertising to key targets • Media schedule covers builders, architects and specifiers, remodelers, and dealers • National and regional media • Reaches an audience of over 1.2 million people 3.1 times • Public relations plan to same audience • Media relations to this segment

  17. MiraTEC uses alternative media • Ebuild.com • Trim category sponsorship • Focus is all elements of residential construction • Sweets.com • Print and web support for MiraTEC • Focus is architects • Industry sites • Online component of traditional print properties (example: www. Builderonline.com, Remodelingonline.com) • Dedicated source for all things MiraTEC • www.miratectrim.com

  18. MiraTEC offers a full range of marketing materials • Banners • Samples • Literature • Counter Displays • Wall Displays

  19. MiraTEC is the best choice • Beautiful product with a warm wood texture or smooth finish • Proven performance • Resists moisture, rot and termites • Strong 50 year warranty • Most comprehensive in the business • Superior value • Costs 50% less than PVC and 25% less than fiber cement • Greatest breadth of product line • Available in 9 widths and in 2 thicknesses

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