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Glenn Wieringa, MRC, Underage Drinking Prevention Coordinator New Mexico Dept. of Transportation,

“ Working with the your State’s First Lady (or Gentleman) to Prevent Underage Drinking” 12 th Annual EUDL Leadership Conf., Anaheim, Ca.; August, 2010. Glenn Wieringa, MRC, Underage Drinking Prevention Coordinator New Mexico Dept. of Transportation, Traffic Safety Bureau.

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Glenn Wieringa, MRC, Underage Drinking Prevention Coordinator New Mexico Dept. of Transportation,

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  1. “Working with the your State’s First Lady (or Gentleman) to Prevent Underage Drinking”12th Annual EUDL Leadership Conf., Anaheim, Ca.; August, 2010 Glenn Wieringa, MRC, Underage Drinking Prevention Coordinator New Mexico Dept. of Transportation, Traffic Safety Bureau

  2. Assessing the First Spouse’s (FS) interest in the topic of Underage Drinking (UAD) Prevention • Did the Governor run on a platform that includes alcohol-related problems in general (e.g., Health Care Reform, Crime, etc.)? • Is the FS aware of the UAD problem in the State? • Does the FS have a professional or personal interest in UAD? • Does the FS have other topics of interest that might be related (e.g., Domestic Violence, etc.)? • Who is the FS’s Administrative Assistant? What are his/her interests? • Is the First Spouse a parent? If so, how old are the kids?

  3. Planning the approach/invitation for UAD Prevention involvement. • Which agency is the “go to” agency on alcohol-related problems? UAD? • Who should approach the First Spouse? Cabinet Secretary, Admin. Asst., NPN/SSA Director, MD, Friend, Youth, MADD, Other? • What is the “ask” (e.g., to become the State’s spokesperson on the topic/do public speaking regarding the problems vs. introducing the US Surgeon General/sponsoring a reception)? Think about a level of involvement, starting slow and seeing how that works. Stack for success!

  4. General Guidelines • Don’t assume anything. • Work closely with FS Admin. Assistant/Chief of Staff. • Be patient; helpful; truthful; and trustworthy. • Keep requests related to the topic (UAD). • Know your stuff (stats, facts, who’s who, etc.). • Get approval as needed to communicate. • Alert FS whether something might be controversial. • Realize that the FS is a public figure and stack the deck for his/her success. • Prepare to represent FS at events; also write speeches. • Remember: You are working with the FS, the person married to the Governor.

  5. 2010 State/Territories Governors’ Elections (NGA)

  6. For additional information: • Contact: • Glenn Wieringa, UAD Prevention Coordinator at Glenn.Wieringa@state.nm.us • Or 505-827-1568. • Thank You!

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