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Terence Kollman CDM On Behalf Of Suzanne Alecia President

Terence Kollman CDM On Behalf Of Suzanne Alecia President. Disruption of Traditional Media Landscape. Mass media is losing viewers, listeners, readers C3 metrics adding additional scrutiny to television media deals Writer’s strike impacted Primetime audiences by as much as 30%

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Terence Kollman CDM On Behalf Of Suzanne Alecia President

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  1. Terence Kollman CDM On Behalf Of Suzanne Alecia President

  2. Disruption of Traditional Media Landscape • Mass media is losing viewers, listeners, readers • C3 metrics adding additional scrutiny to television media deals • Writer’s strike impacted Primetime audiences by as much as 30% • Relevance of traditional upfront in question • DVR use continues to impact traditional business models • Time and place shifted media consumption on meteoric rise • Opportunity for place based video networks is tremendous

  3. Current OOH Video Ad Network Landscape • Traditional Outdoor Out-of-Home Industry is a $7.1 B (8.3% Annual Growth Rate) • Alternative Out Of Home is a $1.7 B (22.6% Annual Growth Rate) • Digital Billboards & Displays • Alternative Ambient Advertising • Video Advertising Network and Screens (VANS) • Video Advertising Networks and Screens is a $1.01 B (25.4% CAGR) • Projected to grow to $3.2 B+ by 2011 Source: PQ Media Alternative OOH Forecast: 2007-2011

  4. Current OOH Video Ad Network Landscape Source: PQ Media Alternative OOH Forecast: 2007-2011

  5. Out-of-Home Video Advertising Bureau Mission • Launched in 2007 as a Not-for-Profit Association • Make it easier to evaluate, plan and buy OOH video ad networks through • Standards development • Best practices • Research on the industry • Create forum for ongoing collaboration among networks, agencies & advertisers. • Be a one stop trusted information resource for industry • Research • Trends • Support materials

  6. What is an OOH Video Ad Network? Any organization that operates out-of-home video/digital media networks that includes programming/content and advertising.

  7. Health / Health Care OfficeBuildings Transportation/ Travel Retail / Entertainment ZOOM MEDIA REACTRIX ACCESS 360 MEDIA IDEACAST GAS STATION TV CAPTIVATE NETWORK SCREENVISION SIMON MEDIA ONSPOT BUZZTIME CHANNEL M HEALTHCARE NEWS NETWORK THE HOTEL NETWORKS CLUBCOM OMN INC. TARGET PREMIER RETAIL NETWORK ON SITE NETWORK PROLINK NETWORK TRANSIT TV CARE MEDIA TV INC. OVAB Member Network Venue Categories In-Store CBS OUTERNET ADSPACE MALL NETWORK OVAB Non - Network Member Categories – Supporting the Industry Represents Best in Class in Out-of-Home

  8. Current OVAB Membership Footprint • Total # of Venues: 34,500+ • Total # of Screens: 900,000+ • Total DMAs Covered: All • Total Gross Venue Traffic: 2.4 Billion (monthly) 27.5 Billion (annually)

  9. HOTELS HOTELS HEALTH CLUBS HEALTH CLUBS GAS PUMPS GAS STATIONS RESTAURANTS / BARS ELEVATORS / OFFICE BUILDINGS RETAIL / SUPERMARKETS / MALLS HEALTH CARE TRANSIT TRANSIT GOLF COURSES GOLF COURSES IN CINEMA Use Time & Place to Reach Consumers Where They Are 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 7AM 8AM 9AM 12AM 12PM 10PM 11PM 10AM 11AM

  10. Agency Advisory Board

  11. Contact Information www.ovab.org OVAB 535 Madison Avenue 20th Floor New York, NY 10022 Suzanne Alecia President Suzanne.alecia@ovab.org 646-205-8519 Ryan Pogy Member Services Ryan.pogy@ovab.org 646-205-8525 Anna Fountas VP, Research Anna.fountas@ovab.org 646-205-8515

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