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MINISTRY of the BLEEDING OBVIOUS

'We need action to promote public health and encourage behaviour change to help people lead healthier lives. We need an ambitious strategy to prevent ill-health which harnesses innovative techniques to help people take responsibility for their own health.'

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MINISTRY of the BLEEDING OBVIOUS

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  1. 'We need action to promote public health and encourage behaviour change to help people lead healthier lives. We need an ambitious strategy to prevent ill-health which harnesses innovative techniques to help people take responsibility for their own health.' Programme for Government, May 2010

  2. MINISTRY of the BLEEDING OBVIOUS

  3. This is an important project. It is a unique opportunity for the North West Region. The arts have an impact on all our lives in a variety of ways; as audiences, participants or instigators. Our engagement might be through galleries, theatres and festivals or through film and television. What this research project is trying to achieve; to examine the relationship between creativity, culture and the arts on public health and well-being, will give us valuable insight into the effect and reach of the arts in the 21st Century. Melvyn Bragg

  4. In 2005, doctors in England wrote 29 million prescriptions for anti-depressant drugs, costing over £400 million to the NHS. 1 In 2003, the USA spent more than $100 billion on mental health treatments. 2 1: Hansard. written answers to questions, (2005) 439:22 Nov. 2005: Column 1798w 2: T.L Mark et al. Mental Health Treatment Expenditure Trends, 1986 – 2003, Psychiatric Services (2007) 58 (8): 1041 – 8.

  5. …to research the impact of creativity, culture and the arts on health and well-being Lois Blackburn: Arthur and Martha

  6. What is the value of investing creatively in people and places? Following this investment, do the arts act as a catalyst for cultural and environmental change? (ACE, 2004; HEA, 1999) Is well being a useful aspect to measure? (ACE, 2004, Angus, 2002) The Arts have been described as having a transformative effect; what is the nature and process of this effect? (ACE, 2004) How might an improved individual and collective ‘sense of health’ impact on health priorities such as improving capacity, choice and empowerment? (Matarasso, 2000 What is the nature of arts and health processes, how can they be better understood? What is the best way for arts and health projects be evaluated, and how might evidence generated improve sustainability of projects? (Matarasso, 1996, Coulter, 1991)

  7. The 6 Projects Older People Arthur & Martha Wear Purple Mental Health Start in Salford Pendle Leisure Trust Culture Change in Health Environments BlueSCI Alder Hey

  8. Methodology 4 Measurement tools Well being (104) General health (78) Anxiety & depression (23) Job satisfaction (13) Shared Experience Stakeholder interviews (25) Project team interviews (30) Participant interviews (40) Appreciative Inquiries (12) • Ryff’s Scale of Psychological Well-being • The General Household Questionnaire • The Hospital Anxiety and Depression Scale • Work and Life Attitudes Survey

  9. One kind of Evidence? The bloke from Salford has a lighthouse on a long stalk that dangles in front of his face. The rotating lamp is stuck, so it shines into his eyes continually. He looks like an angler-fish at the bottom of the sea… David Gaffney and David Bailey

  10. “The arts transformed my life. It did, it transformed my life, but it didn’t come without a lot of hard work on my part as well. It didn’t come and just transform my life you know, I had to become a part of it as well…I had to work at it and work at my friendships” Participant

  11. Connect… Be Active… Take Notice… Keep Learning… Give… Banksy

  12. The health secretary has unveiled a radical pro-market agenda for the NHS…that represents the biggest shakeup of the NHS in a generation, with a whole tier of the NHS decapitated: 10 strategic health authorities would be abolished by 2012 and the 150 primary care trusts scrapped by 2013; up to 30,000 managers face being cut or redeployed.The Guardian 13th July 2010

  13. Having come to the end of what higher material living standards can offer us, we are the first generation to have to find other ways of improving the real quality of life.The Spirit Level

  14. ‘I would like to see the benefits of participation in the arts recognised more widely by health and social care professionals, particularly those involved in commissioning... This is not some kind of eccentric add-on – it should be part of the mainstream in both health and social care.’ RT Hon Alan Johnson MP, Secretary of State for Health, 16th Sept 08 http://www.cultureandwellbeing.org.uk

  15. m a n i f e s t o

  16. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has. Margaret Mead

  17. ‘‘The Gross National Product counts air pollution and cigarette advertising, and … the destruction of the redwood and the loss of our natural wonder in chaotic sprawl… Yet [it] does not allow for the health of our children, the quality of their education, or the joy of their play… the beauty of our poetry or the strength of our marriages… it measures everything, in short, except that which makes life worthwhile.’’ Robert Kennedy

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