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NEW WAVES IN DIGITAL WORLD

NEW WAVES IN DIGITAL WORLD. Mehmet C. TOROS Vice President Sectorial Rel ations & Project Management Coordinator Caspian Telecoms’2013 – 18th April 2013. Digitizing T he E nvironment Mobility Social Network Social Media Content News Agencies ( video recording by phones ).

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NEW WAVES IN DIGITAL WORLD

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  1. NEW WAVES IN DIGITAL WORLD Mehmet C. TOROS VicePresident SectorialRelations & Project Management Coordinator Caspian Telecoms’2013 – 18th April 2013

  2. DigitizingTheEnvironment • Mobility • Social Network • Social Media • Content • News Agencies( video recordingbyphones)

  3. DigitizingThe Environment • Connected Consumer • Everywhere at anytime • Empowered • Personelizedcontent • Instantaccess • Impactstodaily life • Health, Travel, Home, Work, Education, Driving…. • 34 timesperdaysmartphonecheck • Emotionaldependency on technology • Changingthebehavior • Content ovnership • Content accessibility Content on demandwhereeverthepeopleare… allthe time • Keepthedevicesturned on

  4. DigitizingThe Environment • ConnectedHome • Internet Households • 680 millionhouseholds ( 37% Globally) in 2012 • Thenumber of internet householdswillreachto 814 millionby YE 2016 • Over 94% willhave Broadband • Wireless broadbandoutpacesfixedlineservicesin someregions. • ConcumerElectronics CE CE Devices • Second Screen INTEGRATE • Online Content • Apps

  5. Mobility • Mobiles & Portables • Mobile Phones • Mobile –Cellular subscriptionswere6.4 billionin 2012 • Itwillreachto7 billionin 2014 • Mobile BroadBand • Total number of Mobile BB subscriptionwere 1.1 billinon in 2012 • Itwillclimbedto 2.1 billion at theend of 2013 • Smart Devices • Appr. 1 billionsmartphonesare in useglobally • Google is activating 1.3 millionAndroiddevices a day • Eachnewversion of theiphonesells as much as previousversionscombined

  6. Social Network • What is social network ? YOU !…. POPULAR !… INTERNET !...

  7. Social Network • Family • Friends • Work Colleagues • Neighbors • Community Members • People doingwhatpeople do… • Talking • Arguing • Gossiping • SharingInterests • Real Life Connections • CreatingIdeas • Making New Friends with

  8. Social Network • Awareness • Awareness of social network sites is veryhigh • Facebook is closeto 100% • Twitterreaches 80% • Google+ is knownby 70% • B KONTAKTE is big in Russia. 52% Awareness. • Awareness of Qzone is 63% in China. • Over 2 billionpeopleusesocial network sites • Morethen 7 out of 10 internet usersaremember of at leastonesocial network • Itwillclimbedto 2.1 billion at theend of 2013

  9. Social Media • Media Effects • 40 millionphotosperdayand 1,000 commentspersecondareinserted into INSTAGRAM • 8 millionpeoplewatchedFelixBaumgartner’s SKYDIVE live on YouTube • Financial Times has moredigitalsubs thennewspaperbuyers (300.000) • El James’ FiftyShadestrilogybecame thebestsellingauthor ever on Amazon UK • The Daily Mail Online is themost visitednewspaper site in theworld.

  10. Content • ContentEffects (Olympic Games) Beijing 2008 ; DigitalOlympics • 9.66 millionTweetsmentionedtheopeningceremony London 2012; MostDigitalConnectedOlympics • Morethen 150 millionTweets • 450 millionclicks on offical web site • 39,6 billionpagesviewed • 1.45 Tbps data transfer • 16.000 hoursdaily video streaming

  11. Gettogether in a restaurant… Having a coffee… Supportingtheteam… Pleasantlychatting in cofe… Enjoyingthebeauty in a museum… Enjoyingtheday at thebeach…

  12. "I fear the day when the technology overlaps with our humanity ......" 

  13. THANK YOU….www.turktelekom.com.tr

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