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Pepsi : One Direction and Drew Brees

Pepsi : One Direction and Drew Brees. Exercise : IV ( TV + Print+Radio+Cinema ). Marketing Objective . Maintain 90 % Pepsi brand awareness to target prospect especially Young and working officer

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Pepsi : One Direction and Drew Brees

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  1. Pepsi : One Direction and Drew Brees Exercise : IV ( TV + Print+Radio+Cinema)

  2. Marketing Objective • Maintain 90 % Pepsi brand awareness to target prospect especially Young and working officer • Keep market share at least 50 % of take away bottle and can in first 6 months Y2013 and achieved than 80 % throughout 12 month for only take away bottle and can segment . • Prospect target click “ Like “ more than 1,000,000 like on Pepsi Facebook for Global TVC and local TVC within first 3 months after launch

  3. Media Objective • Achieved 92% on reach performance of every launching period to gain high awareness on target prospect . • Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx • xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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