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PODCASTING

This overview explores the use of podcasting, including a case study on the White House's podcasting initiatives. Recommendations for creating compelling content and promoting podcasts are also provided.

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PODCASTING

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  1. PODCASTING Overview & White House Case Study NOAA Workshop, 2/21/06

  2. Topics and Presenters Podcasting Overview White House Case Study Recommendations David Almacy White House Internet & E-Communications Director Steve Fleckenstein Unisys Contractor Support-- EOP

  3. Podcasting Overview Podcasting: using RSS feeds to provide information about published media files to subscribers. more at webcontent.gov/technology/podcasting.shtml

  4. Sample Feed Link to whitehouse.gov/news/radio Links to MP3 (audio) file Link to transcript

  5. White House Podcast Case Study • President’s Weekly Radio Address • Started August 2005 (English & Spanish) • Way to expand distribution of PWRA • Part of regular publishing process --with a few adjustments. • Traffic levels have validated decision.

  6. White House Podcast Case Study • Presidential Speeches & Remarks • Started December 2005 • Again, a way to expand distribution • Requires more work than PWRA • Traffic numbers are promising.

  7. White House Podcast Case Study • BarneyCam (Video Podcast) • Launched December 2005 • Capitalize on strong holiday interest in Barney/Miss Beazley videos • Not a typical podcast

  8. Recommendations • Create compelling content • Publish frequently, ideally on a schedule. • Promote • Shorter is better • Leverage normal publishing operations • Automate feed generation • Track downloads

  9. Questions David Almacy White House Internet & E-Communications Director 202.456.6238 Steve Fleckenstein Unisys Contractor Support -- EOP steve.fleckenstein@unisys.com

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