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Q2 2014 MEDIA PACK

Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014. Magic reaches 1.9 million listeners every week . Magic listeners tune in for a total of 10.1 million hours every week . Magic has a share of 4.8%. 62% of Magic listeners are aged 15-44 and 38 % aged 45+

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Q2 2014 MEDIA PACK

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  1. Q2 2014 MEDIA PACK

  2. THE MAGIC AUDIENCE Q2 2014 • Magic reaches 1.9 million listeners every week. • Magic listeners tune in for a total of 10.1 million hours every week. • Magic has a share of 4.8%. • 62%of Magic listeners are aged 15-44 and 38%aged 45+ • 48% of Magic listeners don’t listen to Heart or Capital. • The average age of a Magic listener is 40. Source: RAJAR Q2 2014 Average Age Base: All Respondents

  3. PROGRAMMING HIGHLIGHTS • Foxy in the Morning reaches 786,000 listeners, and has an audience share of 4.2%, between 0600-1000. • More Music Drivetime with Nick Snaith reaches 662,000 and has a 5.0% market share on weekdays at 1700-2000. • Gary Vincent attracts 747,000 listeners each week and a share of 4.8% between 1000-1400. • Angie Greaves attracts 639,000 between 1400-1700, pulling in a market share of 4.2%. • Mellow Magic is the number 1 commercial music show every evening for reach. • Denise van Outen has 182,000 listeners every Saturday 1300-1500 and is commercial number 1 in share, with 6.1%. • Kim Wilde reaches 266,000 listeners between 1000-1400 on Sundays, and has a market share of 4.3%. • Rick Astley draws 175,000 each week and is commercial number 1 for Adults 25+ with 160,000 and a 6.3% share of this audience. Source: RAJAR Q2 2014

  4. OUR AUDIENCE… • 25-54 year olds are our strongest audience. • 63% of listeners are affluent ABC1’s. • Females account for 54% of the Magic audience. • Magic has an average age of 40 Source: RAJAR Q2 2014 Source: RAJAR Q2 2014 Average Age Base: All Respondents

  5. MON-FRI WEEKLY REACH IN LONDON Source: RAJAR Q2 2014 Magic 105.4 TSA

  6. WEEKLY REACH IN LONDON Source: RAJAR Q2 2014 Magic 105.4 TSA

  7. MARKET SHARE IN LONDON Source: RAJAR Q2 2014 Magic 105.4 TSA

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