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Linking: An Overview

Linking: An Overview. North Carolina Serials Conference Chapel Hill, NC April 4, 2003. Critical Elements. Clean metadata So content can be found, cataloged, interpreted, USED Allows for consistent use of terms so making associations are practical Co-operation

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Linking: An Overview

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  1. Linking: An Overview North Carolina Serials Conference Chapel Hill, NC April 4, 2003

  2. Critical Elements • Clean metadata • So content can be found, cataloged, interpreted, USED • Allows for consistent use of terms so making associations are practical • Co-operation • The more participation and agreement on standards, the more useful content becomes • Competition • Healthy; means of encouraging continuing attention paid to user needs, product/service development

  3. Why Link? • Disseminate content as widely as possible • Distribution of metadata (rather than full text) to gateways, databases, portals, etc – easing discovery • Increased visibility to diverse user groups • Make content as functional as possible • Reference resolution: find resources holding cited article; created “on the fly” to ensure currency • Forward citations: link to succeeding articles which refer back to it • Make links as intelligent as possible • Appropriate copy issues

  4. Publisher/agent/ secondary publisher/ et al co-operation needed to build as comprehensive a network as practical Different links needed for different groups – intermediaries with subscription activation programs can help with pre-authentication to speed access to full text Content Dissemination • The Wish • The web provides users with a simple online interface through which they can seamlessly access all online journals. • The Reality • No one entry way exists, and besides, users favor different starting points… • …So we need to ensure content is available through as many as possible

  5. CrossRef • Perhaps the most significant industry development in recent years: • Provides a repository of metadata (DOI) – like a directory of mobile phone numbers, with automatic dialing • Creates persistent, sustainable links to content, ensuring long-term access to information regardless of location or status of owner • A multi-publisher initiative enabling the linking of references to the cited full text • Facilitates both inbound and outbound linking

  6. Active References user follows link from citation in full text …

  7. On-the-Fly Resources … to external resources page: follow link …

  8. Direct Links … to view result on chosen service

  9. Appropriate Copy • Context-sensitive linking • Allows greater control over what resources are available to users: shows users • Appropriate copy • Most immediately available copy • Link servers • Software enabling context-sensitive linking – helps makes links more useful by filtering as appropriate

  10. No Links?

  11. Contact Information Adam Chesler Ingenta 44 Brattle Street, 4th Floor Cambridge, MA 02138 Office: (617) 395-4024 Mobile: (617) 230-3201 E-Mail: adam.chesler@ingenta.com

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