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s ponsorship opportunities for marcomm events in 2014

s ponsorship opportunities for marcomm events in 2014. Presentation summary. The Partnership in one slide / Benefits for the brand: reputation, engagement, networking, promotion Main benefits Main activities SMARK in 2014 Budget Event: target, structure, speakers, location

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s ponsorship opportunities for marcomm events in 2014

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  1. sponsorship opportunities for marcomm events in 2014

  2. Presentation summary • The Partnership in one slide / Benefits for thebrand:reputation, engagement, networking, promotion • Main benefits • Main activities • SMARK in 2014 • Budget • Event: target, structure, speakers, location • Communication: channels, reach • Promotion details • SMARK in brief • IQads in brief • Contact

  3. The partnership in one slide 20 events since 2009, 6 in 2014a unique series of marcomm conferences + workshopsfeaturing rock star sociologists, top planners & researchers,spectacular creatives, insightful marketing managers and key implementation pros,invited to provide knowhow and inspiration on the topic Your brand as partner of SMARK KnowHow 2014:generating reputation, trial, engagement, networking promoting hardware & software solutions viapresentation + activations during the event and the campaign:online, print, radio, PR, editorial

  4. Main benefits Reputationdemonstrated by your dedicated interventionin the event: activation and/or workshopfeaturing your tools & relevant knowhow on the event’s topic: case studies, intl. speakers etc. Engagementyou can set up activations for our premium audience,further promoted to a wider audience via our publishing platforms: IQads & SMARK Networkingdirect access and interactions with key marcomm people / 150 participants per event Promotionpart of the big campaign for the event, targeted to a premium business audience, featuring you:- integratedcampaign: online, newsletters, print, radio, social media / 250.000+ reach- editorial coverage on IQads & SMARK: interviews, feature articles and multimedia / 10+ per event- press coverage, controlled and extra: PR, press releases, journalists & bloggers invited- extra: advertorials for brand

  5. Main activities Workshop2-hour session with a smaller group of the conference participants with local / global brand leader.E.g.: Spoon held a workshop about wearable technologies at Brands & Communities 2014. Activationsyour dedicated area on location or branded mini-events during the event, creative materials in the event folders, digital presentation sent to all the participants post event Activation exemples: a. before the event: a custom training for the speakers, offered by brandwith 10-15 of the speakers and other relevant top professionals in the room (knowhow by Ascendis)b. during the event: branded lounge, on premisec. after the event: networking lunch after the training or after the workshop(s) Promotional Campaignfeaturing you as the partner agency, part of the event extended communication

  6. Event location UniCredit Tower, BulevardulExpozitiei, Nr. 1F, (Romexpo Area)a smart and ecological building, filled with natural light, green elements and art & cultural areas.

  7. Great Speakers + Workshops / international Ben Armistead Global Planning Dir., Wieden + Kennedy Amsterdam Claire O’Connor Senior Research Consultant,Discovery Networks Marina Clement Behavioural Director #ogilvychange Ben Grossman Senior Strategist, Jack Morton Worldwide Watch 2 follow-up videos:1. SMARK KnowHow 2013 in 10 minutes 2. Promotions Now 2013 in 5 minutes

  8. Great Speakers / Local Vintilă Mihăilescu Șeful Catedrei de Sociologie a Facultății de Științe Politice, SNSPA Daniel Enescu Managing Partner, Daedalus MihaiGongu Creative Director, GMP Advertising Tudor Ghiurcă Business Unit Director Indygen

  9. Everything customized Each event is custom built: from food, to speakers, to extra content and breaks

  10. Relevant activations & demos From promotional objects, to customized food

  11. Smart product placement We can create cool activations for any brand Here: Pin Group A different way to say hello and Brand activations well-integrated in the event

  12. Association model / examples: Most recent event: antrenat de depozitat de strategiaidateloraromat de Past examples: data strategists activated by trust providers youth expert promotionals by protected by men specialist leathered by Other partner agencies in 2013

  13. Event target Direct: 150 participants per event • Clients, 37%: brand managers, marketing managers, managing directors, entrepreneurs • Agencies / ATL, 22%: creatives, planners, account managers, media people, online • Research, 13%: agencies and specialized marketing people • Production / BTL, 6%: BTL & events, production & implementation • Others: consultants, journalists, people interested in new ideas Extended: 250.000 people reached per event: • Pre- and post-campaign • The most important community of creative people & the community of marketing specialists – reached by the content we generate on IQads and SMARK about each event • A more general urban target – reached through our media partners

  14. DIRECT PARTICIPANTS: COMPANY TYPES - average of the 7 events in 2013 Total 758 nonduplicated guests at all the events, excluding speakers and organizers

  15. DIRECT PARTICIPANTS: PROFESSIONAL LEVEL - average of the 7 events in 2013 Total 758 nonduplicated guests at all the events, excluding speakers and organizers

  16. Event structure • A source of knowledge, inspiration and networking: • conference: 2 days x 4 hours, 4-6 panels • workshop: 2 hours • speakers: 20 – 25, both local and international • Extended range of content: from hard data to inspiring stories • Highly customized and integrated event, from food to content • A well balanced mix of awesome speakers, newest data, most relevant best practices • Full of opportunities to give brands and agencies a credible and tangible positioning • Take a look: Promotions Now 2013, in 7 minutes For a more detailed perspective, browse through thespeakers’ presentationsfrom 2 previous events: • Brands & Communities2014 • Day I • Day II • PromotionsNow 2014 • Day I • Day II

  17. Event speakers Pros from very varied backgrounds cover the event, presenting and interacting: THE BIG PICTURE:psychologists, sociologists RESEARCH: qualitative, quantitative BRAND: marketing people STRATEGY:planners, client service CREATIVITY:creative people,content providers IMPLEMENT:solutions

  18. Event communication channels + Special guests: journalists, bloggers, PR people

  19. Reach for brandper event Via event’s media campaign, featuring you: • Online: 150.000 people(via 400.000 banners, newsletters, branding...) • Print: 80.000people (via 1ad in 24-FUN Buc.60.000 copies + 1 ad in Piata 25.000) • Radio: 100.000 people (via 60 ads on Radio Guerrilla) Via social media: • 50.000 people(via photo tagging, likes etc.)+ PR, news, buzz ------------------ A total from which we deduct an intersection ratio of 33%:Total reach of brand in association with the event:250.000+ people- no crosses, in a 30-day promotional campaign150 participants at the event

  20. Budget • FOR ONE SINGLE EVENT • 1. Main Brand Partner: 3.500 EUR • Reputationas brand partner of the event • Engagement via activations at the event • Networking with premium business participants • Promotionvia visibility in the event’s campaign & PR • Extra benefits: advertorial, invitations • Dedicated promo via activation and/or campaign • 2. Main Agency Partner: 2.500 EUR • Reputationas agencypartner of the event • Engagement via activations at the event • Networking with premium business participants • Limited promotionvia visibility in the event’s campaign & PR • Extra benefits: advertorial, invitations • FOR SEVERAL EVENTS • tbd

  21. About SMARK SMARK is a source of knowledge and inspiration plus a practical tool for the professional development and networking for the people working in the Romanian marcomm industry. SMARK creates: • Publishing: premium editorial content about marketing on SMARK.ro • Events and projects: events and workshops on specific topics: SMARK KnowHow • Services: a series of syndicated research studies: SMARK Research; MkJob SMARK gathers a premium community of marketing and business people • Brand Managers, Marketing Directors, Sales Directors • Professionals working in marketing research • Media specialists (including specialists working in digital and social media) • Professionals working in the communication industry: PR, CSR, advertising • Entrepreneurs

  22. About IQads • IQads is the most important Romanian platform dedicated to advertising and communication, activating the most important local creative community: professionals, freelancers, aficionados. • IQads creates: • premium editorial content on IQads.ro: news, interviews, analyses, work done by agencies, case studies • events and projects: ADfel, Agencies’ Cups, AdBreak, The Creator • services: Advertorials, AdJob, Calendar, Catalogue (Catalog), Brand History (Istoria Brandului) • IQads offers a relevant playground for creatives from all fields: • freelancers, artists, designers, movie directors, architects, and students. • IQads supports SMARK KnowHow events by publishing content about the series and hosting an important part of the promotional campaign for the events.

  23. Let’s go! MARIN PREDA Business Developer marin@iqads.ro 0727.842.813 ADRIANA JESCU Business Developer adriana@blueidea.ro 0749.058.306

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