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Criteria for Innovation. PPA 730 -1. Balancing Constraints. What fundamental technical constraints are lifted? What new constraints emerge with the innovation? Is the innovation an improvement?. “Embodiment”. Is the product enhanced by the new innovation/technology?
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Criteria for Innovation PPA 730 -1
Balancing Constraints • What fundamental technical constraints are lifted? • What new constraints emerge with the innovation? • Is the innovation an improvement?
“Embodiment” • Is the product enhanced by the new innovation/technology? • Is the innovation diluted or enhanced by the embodiment? • Does the embodiment offer opportunity for further enhancement?
Profit Potential • Does the innovation displace or weaken existing business operations? • What new business processes are needed? • Advantages/disadvantages of new vs. existing business processes.
Market Potential • Does the innovation/technology enhance the marketplace? • Does the innovation/technology reduce the cost of delivery to the market? • Is the market more sensitive to price or effectiveness?
Design to Cost • determine performance requirements • determine price elasticity curve • unit cost objectives • cost versus time objectives
Use when: • product attributes are known • when market is cost competitive • product obsolescence is likely
Design to Performance • determine performance requirements • select design that meets or exceeds • determine cost of design • redesign as needed to improve performance or lower cost
Use when: • performance criteria are the primary consideration • development expected to be technically difficult & lengthy • cost variables are known, but difficult to estimate with precision