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Buying & Selling International Programming

Buying & Selling International Programming. Phil Lawrie Director, Global Distribution Al Jazeera Network. Al Jazeera Network. News, Sport & Documentary channels Arabic & English 4000 staff 120 nationalities Headquartered in Doha, Qatar Al Jazeera Satellite Channel (AJA) launched in 1996

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Buying & Selling International Programming

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  1. Buying & Selling International Programming Phil Lawrie Director, Global Distribution Al Jazeera Network

  2. Al Jazeera Network • News, Sport & Documentary channels • Arabic & English • 4000 staff • 120 nationalities • Headquartered in Doha, Qatar • Al Jazeera Satellite Channel (AJA) launched in 1996 • “The Opinion & The Other Opinion” • Al Jazeera English (AJE) launched in November 2006 • News from a developing world perspective • AJA & AJE combined have 69 bureaux worldwide

  3. Al Jazeera’s Newsgathering Reach GLOBALLY • Al Jazeera (Arabic & English combined) has 69 bureaux worldwide • AJE has 4 x Broadcast Centres: Doha, London, Washington, Kuala Lumpur IN AFRICA • Al Jazeera currently has 13 bureax in Africa • AJE is developing a sizeable News Centre in Nairobi that will significantly enhance the channel’s ability to cover the African continent

  4. The power of Al Jazeera • Brand – one of the most recognisable and powerful brands in the world • Integrity – the Al Jazeera Code of Ethics • Perspective – balancing the established Western news agenda / the “human” angle • Award-winning • Monte Carlo Television Festival 2008 • Best News Programme - News Hour • Royal Television Society Awards 2008 • Young Journalist Of The Year • Amnesty International Television & Radio Awards 2008 • International Documentary • International Emmy Awards 2008 Nominations • Current Affairs

  5. Setting The News Agenda

  6. What are we selling? • Linear channels • Programming blocks • Individual programmes for syndication • Archive clips • Digital services • Internet TV & VOD • Mobile TV & VOD • Other mobile services (SMS, MMS)

  7. How are we doing? • AJA available in 52 million households worldwide • AJE available in 126 million households worldwide • AJE available in 13 million households in Africa (15 million from 1st Oct 08) “After climbing a great hill, one only finds that there are many more hills to climb” Nelson Mandela

  8. What challenges do we face? • Capacity • Regulatory bureaucracy • Rights • “Baggage” & myths • Timing of new deployments • HD • Digital media services • Localized services

  9. Opportunities: HD & Digital Media • Fully digitized, fully HD newsroom & newsgathering • When to deploy HD services with distribution platforms? • Al Jazeera = #1 news channel on YouTube • Free internet TV live stream in selected territories = need for geo-targeting • Web & mobile VOD services

  10. How are we delivering success? • “Glocal” Approach • Embracing multiple media • Knowing what rights we hold • Knowing our platform partners • Knowing our audience

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