1 / 9

art 127 :: graphic symbolism

Explore the significance of design elements in logos such as color, shape, and typography to convey brand messages effectively. Analyze case studies like Bank of America and Samsung logos to understand how they achieve visual impact and brand recognition. Discover the role of graphic symbolism in creating memorable and meaningful brand identities.

rrivers
Download Presentation

art 127 :: graphic symbolism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. art 127 :: graphic symbolism week 1 :: a

  2. Bank of America Logo Samsung Logo "Its blue coloring suggests both stability and reliability, and projects a warm and intimate feeling. The name is now written in English, making it easier to read and be remembered throughout the world. It is superimposed over a dynamic, new logo design, giving an overall image of an enterprise on the move. The elliptical logo shape symbolizes the world moving through space, conveying a distinctive image of innovation and change. The first letter and the last letter partially break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole." Source: http://www.samsung.com/AboutSAMSUNG/SAMSUNGGROUP/CorporateIdentity/index.htm :: in-class examples

  3. :: introduction • skill survey • intro to the course, me, & you • game plan for the semester • overview of the syllabus • weekly and bi-weekly assignments • two major projects (mid-term and final) • in-class lesson • homework

  4. :: in-class introductions • Name • Goal for this semester • What do you want to get out of this course? • Ideal job that you eventually want • What role/position do you want in that job? • Have you ever designed a logo before? • Have you ever used Illustrator before? • How comfortable do you feel with using it?

  5. :: game plan • A and B Days • 1 on 1 meetings every week • Critiques • Critiquing both the presenter and the critic • “Post mortem” sessions • Teaching Assignment • 15 minute lesson

  6. :: in-class reading • Semiotics: A Primer for Designersby Challis Hodge • http://www.boxesandarrows.com/archives/semiotics_a_primer_for_designers.php

  7. :: homework due next class :: 8.24.05 • Due next class (Thursday) Short 2-3 paragraph paper • What do you want to get out of this course (be specific)? • Where do you see yourself at the end of this semester? • Where do you see yourself in 2 years? 5 years? 10 years? • Finish the reading • Semiotics: A Primer for Designersby Challis Hodgehttp://www.boxesandarrows.com/archives/semiotics_a_primer_for_designers.php • A heads up: due next week (Tuesday) :: “black square problem” – increase, order, or bold.

  8. :: post mortem • How smoothly did today’s class run? • What slowed us down? • What did we skip over? • How can we be more efficient in the future?

More Related