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Good To Great Jim Collins. Trent Hemann Bunde Walker James Yost. Good is the Enemy of Great. Easy to settle for being “good” Not a business problem A human problem To become GREAT: Take that extra step Continue to learn and stay knowledgeable The “Golden Rule”
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Good To GreatJim Collins Trent Hemann Bunde Walker James Yost
Good is the Enemy of Great • Easy to settle for being “good” • Not a business problem • A human problem • To become GREAT: • Take that extra step • Continue to learn and stay knowledgeable • The “Golden Rule” • Don’t treat people as means to an end
Level 5 Leader • Ambition towards an institution’s goal • Not as individually focused • Not just a “Genius” leader. • Eric E. Schmidt • Chairman/CEO of Google • In 2009,cut compensation 52% to lift profits during recession • Salary of $1 for five consecutive years
Strategically Hiring • Hire the right people to move forward with your strategy • Then make “what” decisions • Vision • Strategy • Structure • When a change is needed, ACT • Don’t hire just to hire
Confront the Brutal Facts(Yet Never Lose Faith) • Great companies gain success by confronting the brutal facts of their reality • Create a culture within company where people have amazing opportunity to be heard (allows truth to be heard) • Trying to “motivate” employees is a waste of time…Key is to not de-motivate them. • De-motivate by ignoring the brutal facts.
The Hedgehog Concept • The fox knows many things, but hedgehog knows one big thing. • A mix of what you absolutely love to do, what you are paid for doing, and what you are born to do.
Larry Page and SergeryBrin • Easily meet the 3 circles criteria • Strive to be #1 search engine • Googol: reflects their mission to organize a seemingly infinite amount of information on the web.
Culture of Discipline • Build a culture full of people who take disciplined action within the three circles • Create a culture around freedom and responsibility • Have self-disciplined people willing to fulfill their responsibilities • Don’t be a tyrant • Adhere to the Hedgehog Concept, and create a “stop doing list”
Technology • Think about technology differently • Use it creatively • Not fear of being left behind • Carefully select technology • Think about how it will affect your hedgehog concept • A momentum builder, not a starter
Crawl, Walk, Run • Think through decisions before they are made • Carefully implement decisions • Google’s start
Flywheel • You don’t need a celebration to start being great • Comes about organically • Being great isn’t harder than being good • Keep working to build momentum and people will catch on • You don’t need to motivate the right people
Core Values • Get the right people on the bus • Preserve core values • Slight adaptations are alright • Do something you are passionate about and become great