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Using Social Media to Increase Online Donations and Viral Fundraising

Using Social Media to Increase Online Donations and Viral Fundraising. Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder, Common Knowledge jpatrick@commonknow.com. Presenters. Aaron Biddar VP Sales & Marketing ThePort Network

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Using Social Media to Increase Online Donations and Viral Fundraising

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  1. Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder, Common Knowledge jpatrick@commonknow.com

  2. Presenters Aaron Biddar VP Sales & Marketing ThePort Network Aaron.biddar@theport.com @AaronBiddar Jeff Patrick Founder Common Knowledge jpatrick@commonknow.com @CommonKnow

  3. ThePort Overview • Social Media Solutions provider focused on nonprofit organizations • Based in Atlanta • Social networking veterans • 100+ active communities • Partnerships with leading constituent-management systems

  4. The Company We Keep

  5. Solutions for nonprofits

  6. Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

  7. Changing Landscape Not that long ago… Today

  8. Social Media Social media creates a dynamic community that brings together constituents to deliver on your mission.

  9. Boost Online Fundraising with Active Donors Goal

  10. Social Media Connects Donors & Creates Advocates

  11. It all leads to an active community

  12. Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

  13. CARE Example

  14. Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

  15. Sierra Club ThePort and Common Knowledge built two communities for Sierra Club

  16. Ways to connect Connect

  17. Actions

  18. Pledges

  19. Recipes

  20. Connect – Student Coalition Connect

  21. Arthritis Foundation

  22. Arthritis - Sponsorship

  23. Modules Community Content

  24. LMT Tracker & Widget

  25. LMT Tracker & Widget Social Networking Widget

  26. LMT Widget creates action and advocacy

  27. LMT Widget can be shared in any social network

  28. Easily share content Invite the rest of the world to take action.

  29. UCC Community

  30. Donate Fundraising integration within online community

  31. UCC Groups

  32. CARE – Promoting Advocacy

  33. Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

  34. Leverage intelligence to empower development

  35. Integration Partners

  36. Data Integration Community member activity tracked in your member-management database Single Sign On Encourage community members to take action, become involved ThePort Shares Data Anyone that fills out a registration or comment form can be added to database

  37. Constituent-Management Integration

  38. Database & Profile

  39. Community & Database

  40. Customer Successes • ACHE (American College of Healthcare Executives) • Goals: Wanted to develop and launch a unique online exam community that would help healthcare executives prepare for the Board of Governors Examination in Healthcare Management. • Why ThePort: Chose ThePort to integrate social media tools for knowledge sharing, real-time study groups and open-topic discussion • Results: ACHE now offers its affiliates a dynamic, energized web presence with a clear focus on learning and service to members, enabling it to retain a wider, more active and enthusiastic base

  41. Customer Successes • Buffini & Company • Goals: Leverage philosophy that ‘networking is everything’ – train real estate agents to utilize online networking to connect with a wider variety of like-minded individuals and break down the constraints of geography • Why ThePort: Saw the power and flexibility of ThePort platform to harness their unique look and feel and make their vision a reality • Results: Within three days of launching, the Buffini community easily rose above 2,000 users, and has continued to grow exponential. Now more than 6,000 members!

  42. Customer Successes • RFMA (Restaurant Facility Management Association) • Goals: Help restaurant professionals share best practices to improve effectiveness and value; Provide a community for interactions between members and restaurant product and service vendors • Why ThePort: RFMA has a staff of only two – wanted a platform with simple-to-use and robust community-management tools • Results: Launched in January 2009 – 1/6 of all members already active (as of mid-March 2009)

  43. Customer Successes • CARE • Goals: Increase Member Interactions and Engagement: Increase Support of CARE Cause • Why ThePort:CARE selected ThePort because its leadership recognized that ThePort’s social media suite furnished the most comprehensive Web 2.0 platform and the broadest functionality to keep pace with CARE’s growing needs. • Results: Thousands of engaged members, message reaching thousands more, increased fundraising • 3,800 Members

  44. Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

  45. Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com 678.391.7805 Jeff Patrick – Founder, Common Knowledge jpatrick@commonknow.com

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