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Alumni Consultative Group 10 th March 2012

Alumni Consultative Group 10 th March 2012. Abi Kelly Interim Director of Public Relations. Public Relations overview. Bit about me Scope of the role Immediate challenges Progress to date Emerging priorities Next steps. Scope of the Role.

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Alumni Consultative Group 10 th March 2012

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  1. Alumni Consultative Group10th March 2012 Abi Kelly Interim Director of Public Relations

  2. Public Relations overview Bit about me Scope of the role Immediate challenges Progress to date Emerging priorities Next steps

  3. Scope of the Role • Embed the new team: Move to Level 5 – PR & Events/ Press office/Engagement • Strategic oversight through Executive Board • Review PR activities across the organisation and make recommendations for improvements

  4. Immediate Challenges

  5. Corporate Positioning

  6. Culture and ways of working

  7. Press Office

  8. Press Office

  9. Website and social media

  10. International PR

  11. PR and Events

  12. Public Lectures

  13. Emerging priorities • Social media development – as part of Digital Campus • Research Impact – REF case studies • Strategic positioning - Public Affairs/ ‘Big Picture’ stories, stakeholder bulletin • Social Renewal PR campaign – Jan 2012 • Engagement and support for British Science Festival – Sept 2013

  14. Next Steps • PR Think Tank – 12th March 2012 • PR Review – EB paper in April 2012 • PR Strategy – Council 10th Sept 2012

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