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Digital Media Production

Learn the fundamentals of video editing, including capturing techniques, shooting tips, and media production workflow. Use Adobe Premiere Elements for editing and apply effects to create professional-quality videos.

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Digital Media Production

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  1. Digital Media Production Digital Media Production Anselm Spoerri PhD (MIT) SC&I @ Rutgers University aspoerri@rutgers.edu anselm.spoerri@gmail.com

  2. Lecture 7 - Overview Summary – Video Editing Principles • Video Capture Techniques • Knight Digital Media Center: Video Techniques – Video Shooting Tips • Video Editing • Media Production Workflow • Premiere Elements Tutorials by Adobe TV • Premiere Elements • Quick Demo using Nike Ad Lectures – Week 7 Contenthttp://comminfo.rutgers.edu/~aspoerri/Teaching/DMPOnline/Lectures.html#week7

  3. Summary – Basic Film Editing • Compress Time by Selecting “Highlights” • Viewer Fills In and "Real time" = "Screen time" • Create Illusion of Continuity • Location of Focus • Motion & Speed • Line of Sight • Theme: similarity in subject & background in terms of shapes, color, texture, motion • Create Illusion of Cause & Effect • Motivate Cuts • Any Edit Has Potential of Breaking Illusion of Continuity • Use or Break Conventions & Viewer Expectations • Use Cuts to Create Rhythm • Maintain or Break Continuity As Storyline Requires

  4. Continuity of Direction of Motion & Speed Total > Medium > Close-up Shot Continuity of Location of Focus Continuity of Line of Sight Summary – Basic Editing Principles

  5. Video Capture Techniques • Knight Digital Media Center: Video Techniques Readings • Planning Your Shots Storyboard provides guidance • When Shooting Be Quiet • Hold Your Shots For 15 sec, before you pan, zoom or go onto another shot • Avoid Excessive Panning & Zooming Static (wide angle) shot – Pan – Static shot Close-up: wide-angle view and move camera closer to subject • Shoot in Sequence and Get All Your Shots 25% Wide shots, 25% Medium shots, 50% Close-ups shots Cut-Aways and Natural sound • Framing and Composing Your Shots Apply Image Composition Principles  Rules of Thirds

  6. Video Capture Techniques (cont.) • Steady Your Shots Tripod Lean on / against • Anticipate Action Think ahead, get positioned for Action to Come Movement Into or Out of Frame • Interviews Provide general scope of interview : want to capture fresh response Person looks at you, not into camera | Shoot from the side Sit-down Interview: Set-up Shot (back and side of reporter and shows only subject talking) Wide-angle Shot (shows back of reporter and subject talking) Cut-Away Shot (frontal shot of reporter listening to the person … same side as set-up shot … don’t cross line of sight) • Avoid High Contrast Lighting Situations Don't place subject against bright background

  7. Media Production Workflow • Storyboard • Create / Capture ______Photo/Video/Phone Camera • Collect Raw Footage • Video Camera: analog or digital • Edit / Effects ______Premiere Elements • Create Story • Perform Edits and Apply Effects • Compress ______Premiere Elements • For DVD or Web • Share _____________Website | YouTube | Vimeo • Download or Streaming

  8. Premiere Elements • General • Overview of Making Movie with Premiere Elements (7:53) • New Features in Premiere Elements 10 (7:42) • Making the move from iMovie (2:22) • Understanding Workflow (1:26) [PrE 9] • Meeting the Welcome Screen (4:59) • Creating New Project (7:25) [PrE 9] • Understanding Options When Creating New Project (7:57) • Capture Video from Cassette or Webcam (7:21) [PrE 9] • Editing • Using Sceneline and Timeline (3:52) [PrE 9] • Quickly Trim all but Your Best Footage (4:31) • Creating Transition Effects (7:25)

  9. Premiere Elements • Effects • Applying and Modifying Video Effects (8:53) [PrE 9] • Turn Photos into Entertaining Movies (1:00) • Easily Correct or Enhance Color (1:03) • Get Perfect Color throughout Movie (6:34) • Sound • Adding Music to Movie (4:09) • Get Professional-Quality Sound throughout Movie (5:47) • Share • Quickly Share on Facebook and YouTube (6:37) • Create and Share Web DVDs (6:35) • Share with Convenience (1:01)

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