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AS Media Production

AS Media Production. coursework. Production. 40% of coursework mark 2 posters – one teaser, one release poster 1 DVD cover Same film as your storyboard. Production - preparation. Select two films in the same genre as yours Find one professional poster and one DVD cover from each film

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AS Media Production

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  1. AS Media Production coursework

  2. Production • 40% of coursework mark • 2 posters – one teaser, one release poster • 1 DVD cover • Same film as your storyboard

  3. Production - preparation • Select two films in the same genre as yours • Find one professional poster and one DVD cover from each film • Analyse all four • Annotate the images • Identify the basic elements of a film poster and a DVD cover

  4. Analysis of thriller posters and DVD covers • Peter Jones

  5. Main image: Daniel Craig as Bond. Not a star at the time of film’s release, so no personal billing but dominates the frame in long shot. Facial expression tense, square jawed, determined, masculine; gaze – not looking at Vesper. His mission is more important than romance. Costume: suit and bow-tie suggest formality, but untied – ready for action Body language: caught in mid-stride, head turned, jacket flapping – action pose, suggesting genre Colour scheme blue-grey and black – downbeat, urban, could suggest early dawn Prop: the all-important gun with silencer, suggesting spy/action genre Secondary character Vesper Lynd: glamorous female, but static and passive, looking at Bond. Elegant, sophisticated, figure-revealing black dress – evening wear. Clever deployment of the Bond franchise - 007 within the typography Credit block Film company logos Release date Target audience – Bond fans, wide international release. Eventual age rating was 12. Appeals to both genders (eye candy)

  6. Production • Text – visual and technical codes • settings, use of colour, lighting • facial expression, body language • photography • typography • layout

  7. Production • Representation – • people, • places, • eras • Genre • codes • conventions • iconography • subgenre • hybrid

  8. Production • Narrative codes • story elements • conflicts • Target audience • demographics • positioning

  9. Production • Use Microsoft Publisher to create two posters and a DVD cover for your own film • Can use Photoshop to edit your images

  10. Production - analyses • Save your analyses in a single Powerpoint file • Email to peter.jones@rutc.ac.uk • Deadline: Friday 14th December • Save your posters/DVD covers as separate pdfs –NOT jpegs or Photoshop or Publisher files • Draft deadline: Friday 18th January • OVERALL COURSEWORK DEADLINE: 15th February

  11. Production - deadlines

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