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WebReForm Content Governance Models

A summary of roles and responsibilities for website content governance discussed in a meeting, including key themes and operating principles. Roles defined for Website Owner, Content Owner, Content Champion, Uploader, and Contributor.

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WebReForm Content Governance Models

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  1. WebReForm Content Governance Models HoDs and HoPs meeting 28 June 2017

  2. Background

  3. Themes emerging from SMT workshops • Clarity • Empowerment • Support

  4. Operating principles for proposed model

  5. Website Owner (Marketing and Communications) Website Content Owner (HoD/HoP) Train, support and build community High-level signoff Website Content Champion (Manager) Support, review and advise Website Content Uploader (selected) Provide content and ideas Website Content Contributor (all)

  6. Roles – Website Owner • Marketing and Communications • Foster and support Website Champion community • Ensure training and best practice • Oversee content governance model • Oversee section creation and development • Maintain core sections and pages

  7. Roles – Website Content Owner • Experts in subject • Responsible for collective content and its direction • Signoff of major changes and developments – protocols agreed at local level • Heads of Department (option to delegate)

  8. Roles – Website Content Champion • Manager grade recommended for authority and autonomy • Empowered and supported by Marketing and Communications on digital best practice/CMS – build a community • Support, review and advise Content Uploaders on best practice regularly • Knowledge of subject, digital content strategy/best practice and CMS • Responsibility acknowledged in title/job description

  9. Roles – Website Content Uploader • Upload and put content live for department/team • Had CMS and best practice training • Selected by Champions/Content Owners • Supported, advised and reviewed by Champions

  10. Roles – Website Content Contributor • Content ideas can come from anywhere in the college • Suggest or provide content and ideas for content • Digital Communications • Marketing Managers • Within the faculty • Within the department

  11. Feedback and discussion

  12. Feedback points • Do you have any questions on the principles for the proposed model? • Do you believe the roles in the proposed model will work in your department / team? • Are there additional considerations we need to take account of to enable the model to work?

  13. Next steps • Circulate this presentation for final feedback • Model finalised • Model implemented. Roll out phased but in place ahead of website go live

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