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The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006

Leveraging Engagement Media in a Web-Centric World. The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006. A lot has changed. From 3 broadcast networks to over 1 billion media channels. The web is media. We have smaller, more finely segmented audiences,.

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The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006

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  1. Leveraging Engagement Media in a Web-Centric World. The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006

  2. A lot has changed. From 3 broadcast networks to over 1 billion media channels. The web is media. We have smaller, more finely segmented audiences, they choose their media when and where they want. They seek information, and by engaging they help us create a personalized story. Two reasons they will engage with us: They have to or they want to.

  3. We have to completely rethink the way we connect with our audience.

  4. The seek generation. We are asking for their time. Search is important, and the experience is more important. Shift from top-down communicating to audience-centric. Deliver relevant and delightfully simple experiences, that help them understand themselves better. Drive our audiences to our online experience and they will spend as much time as they want with our brand.

  5. Click, engage.

  6. Click, engage.

  7. Developing for the new channel.

  8. An integrated web-centric approach.

  9. An integrated web-centric approach.

  10. An integrated web-centric approach.

  11. An integrated web-centric approach.

  12. Be the brand, literally.

  13. Results from the first year. The numbers.

  14. Holiday Vacation Weekend Weekday Christmas Day The numbers.

  15. The numbers.

  16. 17,000 users The numbers.

  17. The numbers. • Stay 3-10 minutes 16.5% of guests • Stay 10-30 minutes22.6% of guests • Stay 30 minutes+ 17.5% of guests 7

  18. The numbers. Created 810,000 Total Accounts, Adding 50K per month Total Monthly Sessions Over 310,000 Total User Sessions 3,017,725 16,500 Daily Users 83% Retention 7

  19. Build Community. One Flake at a Time. SnowDays www.popularfront.com/snowdays

  20. The numbers. 9

  21. The numbers. 10

  22. Moderated Chat • Unmoderated Chat • Moderated Message Board • Unmoderated Message Board • Banned Words • “Magnetic Poetry” chat • Instant Messaging With Controlled Responses • Instant Messaging • Send to a Friend • Identifiable Our audience is already talking, let’s get involved. Public Display • Blog Total Control Total Freedom Private Display

  23. One last piece. Guthrie Theater Death of a Salesman

  24. Thank you.

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