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Content Licensing – Lessons Learnt

Content Licensing – Lessons Learnt. John McLellan Partner. Grant of Rights Financial Terms Conditions on Exercise of Rights Authorized Language Delivery Methods Advertising Trademarks. Grant of Rights. what rights are being granted and over what distribution channels?.

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Content Licensing – Lessons Learnt

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  1. Content Licensing – Lessons Learnt John McLellan Partner

  2. Grant of Rights • Financial Terms • Conditions on Exercise of Rights • Authorized Language • Delivery Methods • Advertising • Trademarks Haldanes

  3. Grant of Rights • what rights are being granted and over what distribution channels? • what do you own / control? • reservation of rights • hold-backs / restrictions of rights Haldanes

  4. Real Simple Syndication (RSS) Online Media Email eCards eNewsletters eMail Content Partnerships News Syndication Community sites Manifestos Special Interest Blog Search Engines Influencer outreach Blogs Conversations Blog Aggregators Chat Rooms/Events Citizen Action Portals Search Engine Optimization Photo Blogs eAlerts Listservs Keyword Marketing Meetups Social Commuting Message Boards Search Test-messaging Press Rooms w/RSS Online Advertising Web Site Viral Content Games & Contests IM Wilkis eAdvocacy Folksonomy Digital Radio VBlogs Social Bookmarking Podcasting Webcasting Digital Devices Phones DVR (Tivo) Game Consoles Microcasting PDAs Credit to Mr. Chris Reitermann, Ogilvy Beijing Haldanes

  5. Financial Terms • advance / minimum guarantee • revenue share • “gross” / “net” of what? • reporting Haldanes

  6. –access attempts • reporting –total number of times content accessed –number of subscribers – subscriber fees –ad revenue (and how calculated) – method of allocation of ad revenue –info on subscribers and end users Haldanes

  7. Conditions on Exercise of Rights • access security • technological security in form of geo-filtering • drm • e-commerce Haldanes

  8. Authorised Language • Delivery Methods • Advertising • Trademarks Haldanes

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