TV LOG ANALYSIS

1. TV LOG ANALYSIS By: Chris Abele, James Dopson, and John Bourgeois

2. 15 - 18 Year Olds Channels • As an advertiser, it would be best to put commercials on Fox or Nickelodeon, as these are the most watched programs by 15-18 year olds. • 5/11 students, or 45%, watch FOX. • 4/11 students, or 36%, watch Nickelodeon. • 3/11 students, or 27%, watch ABC. • 3/11 students, or 27%, watch cartoon network • 3/11 students, or 27%, watch TBS. • 2/11 students, or 18%, watch CW. • 2/11 students, or 18%, watch NESN. Weekly

3. 15 - 18 Year Olds Times • Advertisers would be most successful advertising between 7-9 P.M. because this is when most 15-18 year olds are viewing. • 8/11 students, or 72%, watch T.V. at 9:00 P.M. • 7/11 students, or 63%, watch T.V. at 7:00 P.M. • 6/11 students, or 54%, watch T.V. at 8:00 P.M. • 3/11 students, or 27%, watch T.V. at 6:00 P.M. Weekly

4. 15 – 18 Year Olds Shows • The most widely viewed T.V. show by 15-18 year olds is family guy. • 5/11 students, or 45%, watch Family Guy. • 3/11 students, or 27%, watch baseball. • 2/11 students, or 18%, watch Hole in the Wall. Weekly

5. 15 – 18 Year Olds Days • Advertisers will have the best luck advertising on Monday and Tuesday because this is when most 15-18 year olds are watching. • 10/11 students, or 90%, watch T.V. on Tuesdays. • 9/11 students, or 81%, watch T.V. on Mondays. • 8/11 students, or 72%, watch T.V. on Wednesday. • 8/11 students ,or 72%, watch T.V. on Sundays. • 8/11 students, or 72%, watch T.V. on Thursdays. • 6/11 students, or 54%, watch T.V. on Saturdays. • 5/11 students, or 45%, watch T.V. on Fridays. Weekly

6. 15 – 18 Year Old Females Channels • Nickelodeon is the most widely viewed channel by 15-18 year old females. • 4/6 girls, or 66%, watch Nickelodeon. • 3/6 girls, or 50%, watch ABC. • 2/6 girls, or 33%, watch CW. Weekly

7. 15 – 18 Year Old Females Times • Advertisers will reach 15-18 year old females the easiest by advertising at 7 P.M. • 4/6 girls, or 66%, watch T.V. at 7 P.M. • 3/6 girls, or 50%, watch T.V. at 8 P.M. • 3/6 girls, or 50%, watch T.V. at 9 P.M. Weekly

8. 15 – 18 Year Old FemalesShows • Though there are no commonalities between the shows the surveyors watched, some shows that would be prime for advertising are: • The Hills • One Tree Hill • That 70’s Show • The Fairly Odd Parents Weekly

9. 15 - 18 Year Old Females Days • 15-18 year old females watch T.V. most frequently on Monday and Tuesday. • 5/6 girls, or 83%, watch T.V. on Monday and Tuesday. • 4/6 girls, or 66%, watch T.V. on Thursday. • 3/6 girls, or 50%, watch T.V. on Wednesday, Friday, and Saturday. • 1/6 girls, or 16%, watch T.V. on Saturday. Weekly

10. 15 - 18 Year Old MalesChannels • The most widely viewed channel by 15-18 year olds is FOX. • 4/5 males, or 80%, watch FOX. • 2/5 males, or 40%, watch Cartoon Network. • 2/5 males, or 40%, watch Comedy Central. Weekly

11. 15 - 18 Year Old Males Times • The best time to reach 15-18 year old males is between 7-9 P.M. • 5/5 males, or 100%, watch T.V. at 8 P.M. • 4/5 males, or 80%, watch T.V. at 9 P.M. • 4/5 males, or 80%, watch T.V. at 7 P.M. Weekly

12. 15 - 18 Year Old Males Shows • The most popular show of the 15-18 year old male group is Family Guy. • 5/5 males, or 100%, watch Family Guy. • 2/5 males, or 40%, watch baseball. • 2/5 males, or 40%, watch Hole in the Wall. Weekly

13. 15 - 18 Year Old Males Days • The best days to advertise to 15-18 year old males are Sunday, Tuesday, and Wednesday. • 5/5 males, or 100%, watch T.V. on Sunday, Tuesday, and Wednesday. • 4/5 males, or 80%, watch T.V. on Monday, Thursday, and Saturday. • 2/5 males, or 40%, watch T.V. on Friday. Weekly