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Business Plan

Business Plan. Usborne Books At Home. What is a Business Plan?. An objective, critical, unemotional look at your business. What business are we in?. Publishing children’s books Network Marketing. History of the Company. Incorporated in 1965…History actually began in 1983

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Business Plan

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  1. Business Plan Usborne Books At Home

  2. What is a Business Plan? An objective, critical, unemotional look at your business

  3. What business are we in? • Publishing children’s books • Network Marketing

  4. History of the Company • Incorporated in 1965…History actually began in 1983 • UBAH started in 1988 • School & Library Division – UBAH

  5. Products • Usborne 1978 • 75 titles • Evergreen Contract • Sole source supplier – largest customer • List is getting better & better • Over 1,300 titles

  6. Marketing & Sales

  7. Retail • 7,000 Stores • Borders, Barnes & Noble, Books-A-Million & Sonlight Curriculum

  8. UBAH My Personal Favorite Division Unlimited Growth Potential • PartyLite = 500 Million • Pampered Chef = 700 Million • Longaberger = One Billion

  9. Competition Don’t Worry…. …We have faced the enemy & it is US!

  10. Management Team • Todd • Pat • Amy • Craig The Organization is stronger than the individual parts

  11. Capitalization - Debt • Publicly Traded Stock on NASDAQ • 3.8 Million shares outstanding Virtually No DEBT

  12. Case #1 Casual Approach One Home Show a week $400 x 50 weeks = $20,000 annual sales Approximately $5,000 year annual income

  13. Case #2 Build An Organization 250 consultants selling $350 monthly = $87,500 Approximately $4,000 to $5,000 monthly income

  14. How to Build An Organization • 100% Annual Recruiting Growth • 7,000 consultants require 7,000 new recruits annually • Attrition leaves us 3,500 remaining

  15. If you have pride in your company, Enthusiasm Will Follow!

  16. Sales History

  17. Sales Projections

  18. Summary • How do we achieve desired growth? • Most aggressive promotion of Marketing in our history • Multiple channels to develop • Outstanding products • Supportive Home Office • Capable of handling growth • Enlarged Facility • Upgraded information systems

  19. The elements of success are here at UBAH… Your Future is in Your Hands Success doesn’t come to the chosen few, it comes to those few who have chosen.

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