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The Social Website Debra Askanase, Community Organizer 2.0

The Social Website Debra Askanase, Community Organizer 2.0. 2011 Grinspoon Institute Annual Conference. About the presenter. Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as a digital media strategic consultant,

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The Social Website Debra Askanase, Community Organizer 2.0

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  1. The Social WebsiteDebra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference

  2. About the presenter Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as a digital media strategic consultant, recently returned from 3 years in Israel. Tweets as @askdebra

  3. We’ll Explore Together • Social Media • Definition • Properties • Segments • The Social Website • Goals of social media + website integration • Categories of Integration • Examples of social websites • Connecting Resources with Examples Don’t forget to interact on Twitter, use #gijp2011

  4. The Social WebsiteThe Discovery Process Goals(Why) Implementation (What) Resources (How)

  5. Defining Social Media Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/

  6. Defining Social Media Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.* *wikipedia, of course http://en.wikipedia.org/wiki/Social_media

  7. What is Social Media? • Properties: • Reach • Accessibility • Usability • Recency • Impermanence/Permanence

  8. Entertainment Reviews and Opinions Communication Collaboration Multimedia

  9. First think about your goals Which goals will a social website serve?

  10. Five Primary Goals • Build followers in social media spaces • Create on-site engagement • Develop a sense of community • Raise funds • Advocacy *note the ladder of engagement

  11. Then consider implementation Consider resources and goals

  12. Five Categories • Show • Share • Interact • Co-Create • Authenticate Interact with the conference Twitter conversation at #gijp2011

  13. Examples

  14. Resource Intensity Interact Show Authentication Co-Create Share Adv.Implementations Level I Level II Level III • Comments • Geo Mapped Content • Tweet/Like Buttons • Facebook Activity Widget • Facebook Login • API • Custom Communities

  15. Social WebsitesReviewing Examples Using Goals & Implementation Categories Diving deeper with case studies

  16. Repair the World: Basic Show, Share http://www.werepair.org/

  17. Jewels of Elul: Basic Interact http://www.letmypeoplesing.com/jewels/

  18. Jewels of Elul: Basic Interact http://www.letmypeoplesing.com/jewels/?page_id=61

  19. HIAS: on-site engagement, build community http://mystory.hias.org/

  20. Tweetsgiving 2010: Epic Change http://epicthanks.org/

  21. Tweetsgiving 2010: Epic Change http://epicthanks.org/

  22. Powered By Orange (new site) http://poweredbyorange.com/

  23. Powered By Orange http://poweredbyorange.com/osuhealthyplanet/

  24. Powered By Orange http://poweredbyorange.com/participate-2/

  25. Diabetes Hands Foundation http://diabeteshandsfoundation.org/

  26. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

  27. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

  28. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

  29. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

  30. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

  31. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

  32. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

  33. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

  34. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

  35. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

  36. Masa Israel Journey: Program Browser http://www.facebook.com/masaisrael?sk=app_195387643823736

  37. Think about resources

  38. Resource Intensity Interact Show Authentication Co-Create Share Adv.Implementations Level I Level II Level III • Comments • Geo Mapped Content • Tweet/Like Buttons • Facebook Activity Widget • Facebook Login • API • Custom Communities

  39. Camp Morasha simple on-site engagement, build community http://www.campmorasha.org/

  40. Healthcare Stories: MomsRising.org http://www.momsrising.org/blog/stories-map/?topic=healthcare

  41. Powered By Orange (old site)build community

  42. America’s Sunday Supper: HandsOn Network http://www.livestream.com/handsonmlk

  43. Community: Foursquare: Brooklyn Museum http://www.brooklynmuseum.org/community/foursquare/

  44. API: Brooklyn Museum http://www.brooklynmuseum.org/opencollection/api/

  45. Questions?

  46. Thanks to: Seth Giammanco, Minds on Design Lab@mindsondesign seth@mod-lab.com http://mod-lab.comwho helped develop this presentation initially for the 2011 Nonprofit Technology Conference

  47. Thank You! Debra Askanase, Community Organizer 2.0@askdebra debra@communityorganizer20.com http://www.communityorganizer20.com

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