1 / 14

Bournemouth Area Hospitality Association 5 May 2010 TOURISM UPDATE Mark Smith Director of Tourism

Bournemouth Area Hospitality Association 5 May 2010 TOURISM UPDATE Mark Smith Director of Tourism. Contents:. Events PR Good Food For Little People campaign 3. PR Top PR Coverage April 2010 BIC Delegate Reservations Weather information 8. Any questions?. EVENTS.

salim
Download Presentation

Bournemouth Area Hospitality Association 5 May 2010 TOURISM UPDATE Mark Smith Director of Tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bournemouth Area Hospitality Association 5 May 2010 TOURISM UPDATE Mark Smith Director of Tourism

  2. Contents: • Events • PR Good Food For Little People campaign 3. PR • Top PR Coverage April 2010 • BIC • Delegate Reservations • Weather information 8. Any questions?

  3. EVENTS • Friday Family Fiesta - 23 & 30 July and 6, 13 & 27 August. Firework display at 10pm • The Kids Family Fun Festival will run in the Lower Gardens from the 2-29 August with a range of activities for children • Bournemouth Summer Live – fashion weekend in the Town Centre from the 10-12 June, the Big Screen in the Gardens showing Wimbledon from the 21 June- 4 July and a Digital arts event in the Lower Gardens from the 16–18 July • Multicultural ‘Mela’ festival, Kings Park, 13 June 10am – 6pm, celebration of cultures in Bournemouth including dancing, workshops, food, music & entertainment • Thai Festival Kings Park, 1 August – annual celebration of Thai culture including demonstrations, music, dancing, food and drink • Air Festival - limited number of catering opportunities for unique offers from local caterers in the Town Centre along with one bar offer. To register interest • contact Helen Wildman helen.wildman@bournemouth.gov.uk

  4. PR Good Food for Little People campaign with Lesley Waters

  5. PR • Coast With The Most website now in it’s third stage with weather forecasting specific to water sports users. Discussion forums being fully developed over the next two weeks – www.coastwiththemost.com • Press Trips coming up: • Herefordshire Times, Surrey Messenger, Coast Magazine, Kent on Sunday, Baby Website • Features from Press trips to be published soon: • Asian Woman, Kensington & Chelsea Notebook • Editorial features to be published soon: • Annual Coach Guide, Air Festival Pilot features in Daily Echo

  6. Top PR Coverage April 2010 The Sun – 5 April ‘Life’s a Beach on Easter Sun-Day’ AVE – £5,827 Circulation – 2,972,673

  7. Daily Star – 5 April ‘Bank Hol just got very hot’ AVE – £12,074 Circulation – 803,859

  8. The Daily Mail – 10 April ‘A dip in the sea on hottest day of the year’ AVE – £9,314 Circulation –2,111,204

  9. Daily Mail – 19 April ‘Britain goes balmy with ten days of sun’ AVE - £13,711 Circulation – 2,111,204

  10. Daily Mail – 26 April ‘Think Saturday was hot? It was just a warm-up’ AVE - £9,645 Circulation – 2,111,204

  11. DELEGATE RESERVATIONS • Inner Wheel – 12–14 April 2010, Delegate Reservations booked over 790 delegates, which equated to over £154k • Rotary International in Great Britain & Ireland, 16–18 April 2010, Delegate Reservations booked over 450 delegates, which equated to over £70k • Inner Wheel and Rotary are returning in 2012 and RCN hopefully in 2014

  12. BIC • BH Live (Leisure, International Venues & Events) 1 May 2010 the management and operation of the BIC, Bournemouth Pavilion and 5 Leisure Centres transferred to a new Charitable Company, Limited by Guarantee. Established to promote leisure, cultural and business opportunities for public benefit and working in partnership with Bournemouth Borough Council. BH Live's registered office will be at BIC, Exeter Road, Bournemouth • BIC and Pavilion sell-out concerts by Peter Andre, Ken Dodd and Dara O'Briain over the Easter period • 'Britain's Got Talent' winners - Diversity, performed another full capacity show in the BIC's Windsor Hall

  13. Weather information • More accurate • Linked to activities • Web cam

  14. Any questions?

More Related