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Engaging t he Workforce with Social Media

Engaging t he Workforce with Social Media. By Chris Fields, MLHR. 2014 SHRM Missouri State Conference. Chris Fields, MLHR - HR Consultant & Expert Resume Writer Owner of CostofWork.com and the ResumeCrusade.com HR Content Writer for e-Skills, SmartRecruiters, Work4Labs, & Equals6.

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Engaging t he Workforce with Social Media

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  1. Engaging the Workforce with Social Media By Chris Fields, MLHR 2014 SHRM Missouri State Conference

  2. Chris Fields, MLHR - HR Consultant & Expert Resume Writer • Owner of CostofWork.com and the ResumeCrusade.com • HR Content Writer for e-Skills, SmartRecruiters, Work4Labs, & Equals6. • Featured on Mashable.com, Monster.com and Oprah.com • The Ohio State University Alum • Volunteered with ILSHRM, OKHR, LASHRM, & MOSHRM • Coordinated the Social Media engagement efforts for TNSHRM 2013 & 2014 eSkill.com CostofWork.com Equals6.com ResumeCrusade COM Work4Labs.com SmartRecruiters.com

  3. Taking Some Liberties • What is Social Media? • Web-based networks and apps that allow us to connect, share and communicate with our friends, family and co-workers from all over the world. • Why is it so powerful? • Facebook has 1.3 billion registered users • Twitter has nearly 500 million registered users • Instagram has nearly 300 million registered users • Google Plus has 500 million registered users • YouTube over 1 billion shares a day • Vine has over 40 million registered users • What are the most common uses • Communication - Marketing - Promotions - Advertising – Recruiting – Sales • BRAND MESSAGING

  4. What is Engagement/Disengagement? Engaged– (verb) To occupy the attention or efforts of a person To attract and hold fast To attract or please Disengaged– (verb) To release or become released from a connection or obligation

  5. Defining Engagement/Disengagement

  6. Defining Engagement/Disengagement

  7. Defining Engagement Rory Trotter’s “The X Model of Engagement”

  8. What Is Total Engagement? The Intersection of Maximum Satisfaction and Maximum Contribution

  9. The Impact of Engagement/Disengagement • Morale • Productivity • Communication • Recruiting • Retention • Competitive Advantage • Brand Message

  10. The Effects of Engagement

  11. Staggering Statistics 70% Of AMERICAN WORKERS ARE “NOT ENGAGED” OR “ACTIVELY DISENGAGED.”

  12. Infograhic

  13. Recap • We’ve defined Engagement/Disengagement • To attract and hold the attention of our employees in order to gain maximum contribution, satisfaction and maintain the competitive edge • We’ve seen the statistics and studies on Engagement/Disengagement • 70% of workers are not in engaged or actively disengaged • We’ve examined what contributes Engagement/Disengagement • Communication • Happiness / Fulfillment • We’ve looked at the effects of Engagement/Disengagement • Morale - Productivity - Communication • Branding - Recruiting - Retention

  14. How Do We Fix IT? 1. Analysis 2. Perform an Engagement Survey 3. Online Survey 4. Anonymous Survey 5. Synthesize Data 6. Listen 7. THEN ACT!

  15. Housekeeping • You will never • Reach everyone • Make everyone “happy” • Achieve 100% total engagement • But we can do better than 30% • “You can please some of the people, some of the time; half the people, half the time, but you can never please all of the people all of the time.”

  16. Engaging the Workforce with Social Media

  17. SOCIAL MEDIA 1.3 Billion Users 80%of Companies Use Facebook 15,000,000 Corporate Pages

  18. SOCIAL MEDIA Group Pages • Control Membership • Monitor Communication • Offer Incentives • Recognition/Rewards • Share Pictures • Videos • Special Events • Contests / Prizes

  19. Facebook for Engagement

  20. Twitter for Engagement Twitter • 500 Million Registered User • The number one social media network for global companies. • 80% of Global Fortune 100 companies have at least 1 account. • Over 2 billion tweets per day • source for breaking news

  21. Gamify gam·i·fi·ca·tion noun the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

  22. Twitter for Engagement Lists/Groups # (hashtag) for direct communication to a specific community #MOSHRM

  23. Instagram for Engagement Photo and Video Mobile Sharing App

  24. Instagram for Engagement Instagram • Tablets - Smartphones • Nearly 300 Million Registered Users • 60 Billion photos per day • 1.6 Billion “Likes” • Increased Corporate Usage • Search #hashtags

  25. Instagram for Engagement Visual Content – Seeing is believing

  26. Instagram for Engagement 17%

  27. Other Players 1 Billion Active User Visits 40 Million Users 6 Second Videos • 50 -70 Million Users • Send Photos or Videos that disappear within 1-10 seconds •  13 and 23 years of age, with a growing 40-years-and-over user base identified in October 2012. Snapchat is often used to send "selfies," and 30 percent of Snaps are sent to groups.

  28. Wait! There’s More! DYK? Microsoft SharePoint Oracle Beehive Yammer Company Website (blog) Internal Social Tools

  29. Internal Social Tools

  30. Final Recap • Defined Engagement/Disengagement • Explored SOME Causes • Identified the Impact • Looked at the Statistics • Suggested 1st Step Analysis • Broken Down the Top Social Networks • Gamified the Presentation • Visited some INTERNAL Social Tools • HAD FUN!!!

  31. Thank You 2014 Missouri State SHRM Conference Powered By eskill.com Chris Fields, MLHR @new_resource

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