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#HRChat: Engaging with Social Media

#HRChat: Engaging with Social Media. Diane C. McDonald Executive Director of Marketing Marketing & Communications mcdonaldd@tamu.edu 979.845.4663 http://marcomm.tamu.edu. 11/07/2013. Marketing. Marketing Strategy Creative Web Social Media Visual Media TAMUtimes. #HRChat.

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#HRChat: Engaging with Social Media

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  1. #HRChat: Engaging with Social Media Diane C. McDonald Executive Director of Marketing Marketing & Communications mcdonaldd@tamu.edu 979.845.4663 http://marcomm.tamu.edu 11/07/2013

  2. Marketing • Marketing Strategy • Creative • Web • Social Media • Visual Media • TAMUtimes

  3. #HRChat • Build & Maintain Community • Provide Customer Service • Educate • Promote Diversity

  4. Build & Maintain Community Reach more people via social vs. traditional media. The Eagle – 22,000 Subscribers Twitter – Nearly 100,000 Followers Facebook – 430,000+ Fans

  5. Build & Maintain Community

  6. Build & Maintain Community

  7. Build & Maintain Community

  8. @AggiePrez

  9. Provide Customer Service

  10. Educate

  11. Educate/Quickly Disseminate Important Information

  12. Educate/Professional Development #HigherEd #HigherEdJobs #HR #HRChat #SHRM #Diversity

  13. Promote Diversity - Thoughts • Diversity of opinions/views is allowed. • Protected by First Amendment. • Can remove posts if violation of… • Aggie Code of Honor • University Policies • Terms of Each Platform

  14. Promote Diversity - Events

  15. Promote Diversity – Profiles in Student Leadership

  16. Promote Diversity – Profiles in Student Leadership

  17. Promote Diversity – Profiles in Student Leadership

  18. Measuring Results Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything! • Cold Metrics • Likes • Shares/Retweets • # Views • Warm Metrics • Quality of Comments

  19. Management Tools

  20. Social Media Directory • http://marcomm.tamu.edu/toolkit/social/social-directory.html

  21. Final Thoughts • It’s about engagement. • It takes commitment. • Better to do one platform right than several wrong.

  22. Thank You Diane C. McDonald Executive Director of Marketing & Social Media Twitter - @DianeCMcDonald mcdonaldd@tamu.edu dianecmcdonald.com

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