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Careers in Direct Marketing

Careers in Direct Marketing. Johnson & Quin, Inc. Presented by Emily Keach September 20, 2005 Indiana University. What is Direct Marketing?. Direct Marketing is. . .

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Careers in Direct Marketing

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  1. Careers in Direct Marketing Johnson & Quin, Inc. Presented by Emily Keach September 20, 2005 Indiana University

  2. What is Direct Marketing? • Direct Marketing is. . . • An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location (DMA).

  3. Types of Direct Marketing • Telemarketing • Direct response print • Magazines and newspapers • Direct response broadcast • Radio and television • Direct mail • Internet marketing

  4. Direct Marketing Advertising Expenditures • Total advertising expenditures • Forecast $278.8 Billion* for 05’ (5.7% increase since 04’) • Total DM expenditures • $186 Billion* (04’) • **DM expenditures are 67% of total ad expenditures *Source DM News and B2B Journal

  5. Direct Mail • Direct Mail Expenditure Forecast 05’ • $56.6 Billion* (8.5% increase) • Industry growth factors: • Technology advancements • More targeted & customized programs available • Clients’ need for more accountable communications • Advertiser can control timing *Source: DM News

  6. Users of Direct Mail • Catalog companies- direct marketing as main focus • Other corporations- direct as one of many channels • Advertising agencies- specializing in direct marketing

  7. Suppliers to the Industry • Database specialists • Telemarketers • List brokers • Printers and envelope converters • Lettershops • Full service production companies • Internet marketing companies

  8. Industry Trends • Shorter time frames to produce programs • Less experienced clients • More competitive pricing • Consolidation of companies • Businesses focusing on core competencies and outsourcing other activities

  9. Johnson & Quin- A Full Service Production Co. • Nationally recognized as a leader in direct mail production and critical corporate communications • Manage all production aspects of our client’s mailings: • Data processing • High color printing • Laser personalization • Bindery and lettershop • Project Management

  10. How Big are We? • Medium sized in industry • $15 million annual sales • 90 employees • 104,000 square foot facility • Located north of Chicago in Niles • Founded in 1876

  11. Typical Customers • Financial Institutions • Insurance Companies • Large Retailers • Telecommunications Companies • Fortune 500 Companies • Direct Marketing Advertising Agencies

  12. Entry level positions in DM • Account Management Associate • Coordinate production of DM promotions • Liaison between client, sales and manufacturing departments • Work with Fortune 500 corporations nationwide

  13. Entry level positions in DM • Sales Support Associate • Assist sales with proposals and presentations • Qualify sales leads • Track sales activity • Assist out-of-town sales reps • Ideal entry level position for sales

  14. Entry level positions in DM • Operations Trainee • Develop price estimates, schedules and coordinate production • Manage the production process • Offset printing • Laser and ink jet personalization • Bindery and lettershop • Analyze and design production methods

  15. Unique Training Program • Program began in 1997 • Covers direct marketing in general and J&Q specifically • 6 to 8 weeks • In-house training • Outside speakers and seminars • Tours

  16. Possible Career Directions • Account management • Sales • Managing existing business • Opening new business • Operations management • Production Planning • Scheduling, estimating, purchasing

  17. Direct Marketing is. . . • A dynamic, profitable, growing, challenging, respected, influential industry with lots of opportunity for YOU!

  18. 05’-06’ Recruitment • IU Marketing Career Fair • Friday, September 23 (11AM to 4PM) • Spring Semester - TBA • Information Night at IU • Interviews on Campus

  19. Questions? • Contact our Indiana University Coordinator • Jean Locklund • 847-588-4530 • jlocklund@j-quin.com • View our web site at: www.johnson&quin.com

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