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Journalism Today Chapter 1 Traditional Media Traditional media make a strong industry. More attention is being paid to the Internet to gain and maintain new audiences. Although circulation declined for many newspapers, they are still read by 124 million people.
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Journalism Today Chapter 1
Traditional Media • Traditional media make a strong industry. • More attention is being paid to the Internet to gain and maintain new audiences. • Although circulation declined for many newspapers, they are still read by 124 million people. • Papers are embracing the Internet and are competing with broadcast sites for breaking news.
News magazines are also looking for ways to maintain and compete. • Radio is going digital, satellite and is available as recordings for iPods and iPhones. • More people are taking control of their own access to what news they want. • This can be good and bad. • New technology helps fragment culture and avoid opposing views.
Convergence • Coming together from different directions. • Coming together on different formats. • Media General has 25 daily newspapers and 23 broadcast television stations. • Advance Publications owns 26 daily and 11 weekly newspapers, 22 magazines and 11 state-wide Internet sites. • Proponents of convergence say it allows reporting in greater depth.
Opponents see convergence as a convenient way to remarket traditional shallow coverage. • Because the same editors are involved in converging formats, there is less diversity of ideas. • With less competition, there will be less initiative to increase quality or strive for excellence. • Cross-promotion of entertainment products is disguised as news.
Digital Journalism • Some authorities say nearly 330 million people actively use the Internet and more than a billion use it occasionally. • Not all of these folks are looking for news. • Music, multimedia, blogs, MySpace, Facebook and YouTube are good examples of what younger Internet users want. • One good thing is that digital technology is making us more local with our news.
Reporters are filing their stories directly to the Internet from laptops with WiFi. • Reporters are carrying digital cameras capable of still and video capture. • Photograph slideshows and videos can be uploaded to breaking news blogs from a LAN, WAN or Wireless connection. • In some cases, audio, including recorded music and interviews, are processed and uploaded by the reporter.
Citizen Journalism • All of the technologies mentioned for reporting are available to the general public. • Television stations and now some newspapers are giving the general public authority to upload news to their online products. • MySpace, Facebook and YouTube helps citizens learn the technology required to do this.
This type of access is called “crowd sourcing” or “user-generated content.” • Local news sites operating outside corporate media outlets are called “citizen media sites.” • Nearly 1,000 such sites exist. • The philosophy behind this product is that it provides unique local content, dialog, extended local news and community connectedness.
Training 21st Century Journalists • Good reporting is always first priority. • The most essential tools for a journalist are dependent on mind and heart, not technology. • Technology is changing so quickly, training is sometimes obsolete in a year. • Journalists should be trained in critical thinking, news judgment and writing. • This transfers to all technological formats.