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Clean: Meeting Diverse Cleaning Needs with Powerful and Convenient Solutions

Gain insights into different perspectives on cleanliness and develop prototypes that address the needs of both functional and lifestyle-focused users. Explore, validate, and implement effective cleaning concepts that eliminate grime, soap scum, dirt, calcium, and lime deposits. Understand the challenges of existing cleaners and find innovative ways to offer safe, visually appealing alternatives.

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Clean: Meeting Diverse Cleaning Needs with Powerful and Convenient Solutions

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  1. PHASE Point of View

  2. WHAT IS A POINT OF VIEW? point of view insights & empathy prototypes understanding Opportunities Exploration Development Implementation of Needs of Concepts of Solutions (inspiration) (experimentation) (validation)

  3. user people for whom “clean” is a functional necessity need to eliminate intense grime, soap scum, dirt, calcium, and lime deposits insight cleaners must be “powerful” to be effective: rubber gloves = really clean user people for whom “clean” is a lifestyle choice need to clean “on the fly” with easily accessible “top of counter” products insight most cleaners are unsafe, and as unsightly as the dirt they are replacing WHY DO YOU NEED A POINT OF VIEW?

  4. HOW DO YOU FIND A POINT OF VIEW? • use synthesis • the composition or combination of parts or elements so as to form a whole • the combining of often diverse conceptions into a coherent whole

  5. HOW DO YOU FIND A POINT OF VIEW? • design thinking requires unusual tools for synthesis • collaboration • using visual and physical “group scale” artifacts • a prototyping attitude & a bias toward action • working without a solution in mind (look for good problems to solve)

  6. three activities to develop a point of view • understand the morning pitstop experience and deepen empathy for the users • reveal unmet needs • frame the problem you’d like to solve morning pitstop personal ads selfless, overworked dad seeks stolen moments of personal time when no one depends on him… need professional introvert seeks patient, warm, irresistible invitation into the day… deeper needs deepest needs deepest needs HOW DO YOU FIND A POINT OF VIEW?

  7. user need insight morning pitstop personal ads user selfless, overworked dad seeks stolen moments of personal time when no one depends on him… professional introvert seeks patient, warm, irresistible invitation into the day… insight need DIAGRAM OF A POV

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