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Eut 123: Business COMMUNICATION

Eut 123: Business COMMUNICATION. COURSE COORDINATOR. En. Mohammad Rezal Hamzah. Deputy Director, Centre for Corporate Development Email: rezal.unimap@gmail.com Tel: 04 – 979 3659 (Off.) / 017 – 602 4406 (Mobile). LECTURER. Pn . Nor’izah Ahmad.

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Eut 123: Business COMMUNICATION

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  1. Eut 123:Business COMMUNICATION

  2. COURSE COORDINATOR En. Mohammad RezalHamzah Deputy Director, Centre for Corporate Development Email: rezal.unimap@gmail.com Tel: 04 – 979 3659 (Off.) / 017 – 602 4406 (Mobile)

  3. LECTURER Pn. Nor’izah Ahmad Chairman Programme, Center for Communication technology and human development Email: izah@unimap.edu.my Tel: 04 – 979 8159 (off.) / 019 – 497 0233 (mobile)

  4. ADMINISTRATION • Ice Breaking • Appoint class monitor • Breaking into groups (class activities & coursework • Appointing a leader/head in each group

  5. INTRODUCTION • Course code : EUT123 • Course title : KOMUNIKASI PERNIAGAAN /BUSINESS COMMUNICATION • Number of unit : 3 ( 3 + 0) • Course type : Teras/Core • Prerequisite : Tiada/Nil

  6. Weekly schedule

  7. TEXT BOOKS & REFERENCES • Reference Books : • John V. Thill, Courtland L. Bovee. Excellence in Business Communication. 9th ed. Pearson. • Krizan, Merrier, Logan, Williams. Business Communication. Thomson - South Western.

  8. EVALUATION • Individual Task10% • Public Speaking (topic for public speaking.doc) • Report writing (Due Date : 20 March 2012) • Group Assignment20% • Report : 10% • Presentation : 10% • Mid Semester Examination20% • Final Examination50% • TOTAL100%

  9. COURSEWORK & REPORT SUBMISSION • FORMAT: • Font: Times New Roman • Size: 12 points • Double Spacing • A4 Paper • REFERENCES (if any): • Minimum of 5 references (books, journal, article, academic writing) • APA style citation **PLAGIARISM WILL NOT BE TOLERATED**

  10. E.g. for APA Style Citation • Books B.Aubrey Fisher, Small Group Decision Making: Communication and the Group Process, 2nd ed. (New York: McGraw-Hill, 1980), 145-149. • Journals Brown, J. F. (2006). Developing Communicative Competencies for a Learning Organization. Journal of Management Development. Vol. 25 No.3 , 201-212.

  11. E.g. for APA Style Citation • Articles Craig S. Smith, “Beware of Green Hats in China and Other Cross Cultural Faux Pas,” The New York Times, 30 April 2002, C11. • Internet Lynn Gaertner-Johnston, “Found in Translation,” Business Writing Blog, 25 November 2005 [accessed 18 August 2008] www.businesswritingblog.com.

  12. WEEKLY SCHEDULE

  13. Individual assignment- Public Speaking Topics For Public Speaking: • 1Malaysia – Political Statement Or Call For Unity • Flood In Perlis . Who Will Be Responsible? • What Will Happen to Students With CGPA Below 2.5? What should they Do? • Rempit Among Universities Student • How do i look? • First-class Mentality Among Students: How Should We Go About ?

  14. 7. Negotiation Skills 8. How To Convince Student To Study At UniMAP 9. Social Network site – Friends Or Enemy 10. What Will I Do If I Am The Prime Minister Of Malaysia For One Day 11. Sex Among Youth – Where I Stand 12. My lovely idol

  15. 13. Perlis As Agro-Tourism State 14. Political Parties In Malaysia From My Perspective 15. Reality Programme – Are Malaysians That Desperate? / Quality Or Quantity 16. Mahathir vs Najib 17. How Do PPIPT Achieve Its Vision To Become Top Business School – Role Of Students And Lecturers 18. My best friend forever 19. Sex Education : Are We Ready For It ?

  16. EUT 123: GROUP ASSIGNMENT The roles of communication in business / organisation: • You are required to interview the Manager/executive and investigate the functions of communication in the organisation. The investigation should assist you to discover the contribution made by the said department in increasing the sales for the organisation as well as projecting good image and reputation. This project should be based on the context of communication roles in business.

  17. Questions to be asked • The profile of the company/organization • To what extent communication in organization contribute to the company’s performance • What are the channels of communication being used in the company • How frequent the manager/executive use communication as part and partial of organization behavior • What are the challenges of implementing communication in organization.

  18. The followings are the requirement upon submission of the report: • Biography of the Manager • Business Card of the Manager • Group photo with the Manager • Record of the interview session (burn in the CD) • Verbatim transcribes of the interview (attach it as appendix) • Deadline: 4 April 2012 (Wednesday) – During Test • Number of pages: Minimum of 8 pages; Maximum of 10 pages (not include the appendixes) . • **PLEASE CONSULT YOUR GROUP LECTURER FOR FURTHER INFORMATION**

  19. THANK YOU

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