Multimedia in the 21th Century: Systems, Services and Terminals

1. Multimedia in the 21th Century: Systems, Services and Terminals Multimedia in Mass Electronic Communication Services Superintendence of Mass Communication Services Porto Seguro, June 5th, 2001

2. Summary • Telecommunication Services • Definitions adopted in Brazil • Current Model in Brazil • Influence of Technological Convergence in Telecommunication Services • The Television as the most important Mass Communication Service in Brazil • Introduction of Digital Technology in the Television Service • Digital Television • Public Consultation • Search of Definitions • Business Model • New Multimedia Products

3. Telecommunication Services Definitions adopted in Brazil • Mass Electronic Communication Service • Telecommunication Service of collective interest, performed in private regime for users in a service area, characterized by unilateral broadcasting or asymmetric communication of telecommunication signals, in order to be freely received by the general public or subscribers. • Multimedia • Multimedia Information are signals of audio, video, data, voice and other sounds, images, symbols, written characters, including graphics and texts, or information of any other nature, adapted to transmission, stocking or processing using means of communication.

4. Telecommunication Services Current Model in Brazil • The Regulation is elaborated according to the technology and mean used for its delivery. • Mostly, services have only one application: • Fixed Switched Telephone Service; • Mobile Cellular Service; • Specialized Network and Circuit Services; • Cable TV; • Multichannel Multipoint Distribution Service; • Direct to Home; • Trunking Service; and • Others

5. Influence of Technological Convergence in Telecommunication Services • The service regulation supports multiple telecommunication applications, independently from the mean and the technology used. • Service Modes • SCM • SRTT • SLE • SCEMa • TVC • MMDS • DTH • Technology/Platform • Confined means • Satellite • MMDS • LMD/CS • Digital Terrestrial Television • Digital Sound Broadcast • Others

6. Influence of Technological Convergence in Telecommunication Services Application Infrastructure Technology - Telephones; - Fax; - Decoder; - Computer; - Television; - Modems; - Sound Systems. - Voice and Text Networks (fixed and mobiles); - Data Networks; - Mass Communication Systems. - Analogue - Digital Source: Maxwell, Kim. Residential Broadband - An Insider’s Guide to the Battle for the Las Mile, Wiley Computer Publishing, 1999.

7. Brazil has about 45 million households, of which 85% have at least one television appliance. More than 92% of the Brazilian households with television appliances receive open broadcasting signals. The Television as the most important Mass Communication Service in Brazil

8. The Television as the most important Mass Communication Service in Brazil Brazilian Marketplace:

9. The Television is the most favourable mean to reach the lower-income portions of the Brazilian population with the benefits promoted by other qualities of communication and/or added value services. Anatel most important goal is to make the broadcasting of Digital Terrestrial Television affordable and accessible to all social segments. The Television as the most important Mass Communication Service in Brazil

10. The brazilian market is represented by the future adaptation or replacement of near 10 thousand transmitters and 55 million receptors of analogue technology Introduction of Digital Technology in the Television Service

11. To stimulate and to extend the debate on the definition of DTV standard Given the complexity of the aspects involved in the definition of the digital terrestrial television broadcast standard, it is not recommended to take this decision only based on the laboratory and field tests To collect information in order to promote the convergence in the business model It is necessary to conciliate the most convenient DTV business models to the service providers, equipment manufacturers, content producers and the consumers, seeking for the best solution for the country Digital Television - Public Consultation (aiming at finding out the needsand preferences of Brazilian people)

12. Digital Television Search of Definitions • Distribution of different TV programmes and other telecommunication services according to the bit transport capacity of the system. • Attending to different market segments, according to the characteristics of signal reception. • Implementation of selection and form patterns for applications that support TV programmes. Note: Some options are mutually exclusive

13. Alternatives to the occupation of channel transport capacity (19 M) HDTV HDTV LD TV It is possible to adopt any combination until reaching the system’s maximum capacity (for example: 18-19 Mb/s). There might be altering of formats, according to the time. EDTV 1 EDTV 2 (17 M) (2 M) (9M each) HDTV SD TV Transmission Platform Transmission Platform EDTV 1 EDTV 2 EDTV 3 (6M each) (15 M) (4 M) Transmission Platform Transmission Platform S1 S2 S3 S4 (4M each) Transmission Platform S1 S2 S3 L1 L2 Transmission Platform Transmission Platform Digital Television Business Model

14. Digital Television New Multimedia Products • Near Video on Demand; • Programmes recording; • Additional Video; • Zooming; • Multiple programs; • Interaction with programmes; • Electronic Commerce; • Internet; • Additional audio and subtitles; • ....

15. www.anatel.gov.br