1 / 7

WELCOME

JSN is a crucial recruiting process to attract new youth and volunteers. Learn marketing strategies, outreach methods, and essential actions to plan and execute a successful JSN event. From targeted advertising to engaging presentations, this guide covers all steps to ensure a memorable JSN and boost recruitment in your unit.

sarahneal
Download Presentation

WELCOME

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WELCOME Effective Recruiting Preparation 2015

  2. Recruiting, and Join Scouting Night (JSN), is Not an Event, It’s a Process ! 1. It’s an organized marketing process designed to recruit new youth and volunteers within your unit. • 2. As with any marketing event, you have to reach your target audience across many channels • - You also have to target your marketing with a least 4 -5 methods of reaching new families. • 3. Hold a good JSN Night and get parents to fill out applications on the spot. • 4. You have to follow through and “close the deal”

  3. Planning for a successful JSN:Marketing Outreach Your target audience should get 4-5 “touches” from you leading up to JSN. Here are a few examples: 1 - Flyer mailed to potential Cub/Scout families, introducing the unit and inviting them to JSN (through PTA directory) 2 - Flyer Distributed in the take home packet from school. (Most schools allow a Fall and/or a Spring Flyer) 3 - Booth at your PTA’s next community event and/or meeting. Also take names, E-mails and phone numbers of interested parents. 4 – Setting up an information table at your chartering organization. 5 - Letter again mailed the Monday before JSNreminding them of JSN 6 - Possibly a column in your PTA’s newsletter. 7 - Remember to put up a couple of signs outside your school reminding them of JSN about 1 week prior. 8 - For those parents who expressed interest about JSN but did not show up, a phone call or E-Mail after the event asking if they are still interested. Remember you need 4 – 5 “touches” to Market your Unit

  4. You already know why it’s great or you wouldn’t be here. Now it’s time to tell everyone else. Arrive Early Set-up the room Have a welcome/sign-in table Set-up chairs Put up projector and screen Hand out scouting Parent Guides, bookmarks, applications , pens, other Other suggestions? Welcome and then separate the potential cubs (or scouts, for Troops) from their parents. Plan for about one hour Pack leaders hold presentation/discussion with parents Cubs are entertained/educated by other Pack leaders Short and informal presentation of what Scouting has to offer and Q&A. For Tiger Cubs, important to get parents to step up to become new Den Leaders. Get the applications and dues check that evening! Stress that Cub Scouts requires parental involvement Don’t be afraid to ask for help– from others in the unit, and if necessary, from local BSA troop. Holding a Good JSN Night

  5. Course of Action Meet with your Committee and set a date for your FALLJSN. Now: Obtain electronic copy of PTA directory Mail out “Save the Date” letter to potential Cubs introducing JSN Drop off flyers to be put in children’s take home packets Participate in community program or a PTA event - Get contact info of interested cubs Monday before JSN: Mail reminder flyer to potential cubs Night Before JSN: Call/E-mail interested parents as a reminder. After JSN: Call/E-Mail interested parents who did not show at JSN.

  6. What’s In the Fall 2015 JSN Box? • Yard Signs • Posters • Adult Applications • Youth Applications • Parent Guides • Registration Form • Oct/Sept turn-in envelops • Mini-Mags • STEM Activity • Join Scout Night Handbook • Airplanes • Wrist Bands • Pencils

  7. In Summary… • Cub Scouting is a great experience for elementary school-aged boys and their families. • Boy Scouting is a great experience for 6th grade and older boys and their families • Venturing is a great experience for girls and boys age 14-21. • Scouting, dollar for dollar, has quickly become more cost effective than most anything out there anymore • NCAC is well-respected, organizationally strong and financially sound council. Most importantly – we’re a FUN bunch! Join Scout Night materials provided by your contributions through Family Friends of Scouting.

More Related