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Dhanashree Date, Ph.D

Dhanashree Date, Ph.D. Web 2 . Technologies for Libraries. “Twinkle Twinkle Little Star”. . Virtual Strike. Of the people  For the people  BY the people. Web 2.0 Dynamic pages Push Information Frequently updated User participation Outsourced Services. Web 1.0 Static pages

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Dhanashree Date, Ph.D

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  1. Dhanashree Date, Ph.D Web 2. Technologies for Libraries

  2. “Twinkle Twinkle Little Star”. Virtual Strike

  3. Of the people  For the people  BY the people Web 2.0 Dynamic pages Push Information Frequently updated User participation Outsourced Services Web 1.0 Static pages Pull Information Updated by Webmasters only No user participation Own servers and applications

  4. Web 2.0 : Our Emerging Service Model • participative • collaborative • personalised • modular • mashups

  5. Print (preferably with coffee and croissants) Website Mobile website (for phones and PDAs) Archive (NYT and third party) Online aggregators Electronic (download) NYT Reader (software platform) Email RSS Blogs Alerts Podcasts SMS texting Avantgo Chumby Opera Mini Twitter Vindigo iPhone app Kindle Facebook LinkedIn YouTube 23 ways to access NY Times !!!

  6. Look at Numbers • 260 • 412.3 • 3,000,000 • 140 USA top 100 newspapers 80 % Reporter Blogs 76% RSS 75% Section-wise RSS 64% Message Board 61% Videos 38% Online Registrations USA top 50 magazines 48% RSS 46% Message Board 38% Publisher Blogs Online 38% Registrations

  7. Look at More Numbers……these are Indian Users • 63% of urban students spend over an hour online daily • 62% have a personal computer at home • 93% are aware of social networking • Orkut and Facebook are most popular online destinations • 46% use online sources to access news • 1 in 4 students own lap-tops in metros; 2 of 3 own music players It’s Time to Change Learning

  8. Expectations 2.0 ??

  9. It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. - Charles Darwin

  10. External Benefits Internal Benefits Web 2.0

  11. Web 2.0 Impact of Web 2.0 Collection Building • Circulation Talent Search OPAC Marketing User Training • CAS / SDI Reference Services

  12. Web 2.0

  13. Blog More personal, fun, transient, work-in-progress nature of content To communicate regularly with customers and clients about events, happenings. Interactive customer feedback is the primary objective To gather competitive intelligence, perspectives, user opinions, trends & flaks Low learning curve Web-site Serious, business content, less dynamic content An official overview of library team, services and set-up User interaction is not the primary objective Cannot gather user intelligence, opinions, trends High learning curve Blog Vs. Website

  14. Wiki Content is centrally located, organised and editable by anyone Equal sense of ownership and commitment to all participants Training tools, subject guides, resource catalogues, instructions Blog Vs. Wiki Blog • Content is not editable, only commentable • The creator drives the content • Act as a mini web-site, news vehicle, events, discussions

  15. Google Alerts No such research required. Captures news from unknown sources High serendipity Comes to the inbox Access to all sources listed in the alerts You are always lucky Bloglines Vs. Google Alerts Bloglines • Need prior research on the web to seek sources providing relevant RSS feeds • Limited serendipity • Need regular visits • Cannot forward links of registered sources. • You are lucky

  16. IMs vs. SMS vs. Tweets IM • For Virtual Reference • Two-way real-time communication • 1 to 1 • Free IMs are available and can be embedded onto web-sites • No limit on characters • Can save transcripts and history • Can clock the connect time with the users. Twitter • Reminders, announcements, marketing • Many to many • Not always real-time communication • Not all users use Twitter. • Limited characters. Not viable for queries • Can save only short messages. • Cannot clock the delivery time of a query Mobiles/ SMS • RSS feeds, reminders, announcements, marketing • Library to many • Not always real-time communication • Not all users use Mobiles. • Limited characters. Not viable for queries • Can save only short messages. • Cannot clock the delivery time of a query

  17. Photos Videos • Circulation SNS Collection Building Cataloguing RSS Marketing Widgets Reference Services IM • CAS / SDI Wikis User Training Blogs Talent Search

  18. Web 2.0 Bubbles Play with caution Tame the Web

  19. Mapping Tools to Library Profiles High Medium Low

  20. Don’t jump onto the bandwagon • Free, but deploy wisely • Avoid overuse and overload • Don’t expect a mad rush • Social networking sites alone wont help you to network socially • Perpetual beta

  21. External Benefits Internal Benefits Measure Key Performance Indicators • Decrease in manually delivered services • Increase in circulation of low used books • Website viewership • Voluntary participation at events • Number of IM reference queries resolved • Views of tutorials • Increase in feedbacks / suggestions • Increase in acquisitions through Web 2.0 feedbacks • Downloads of pod / vod casts • Viewing duration per clip • Increase in comments / reviews / tags on OPAC • RSS subscription-base • Referrals • External collaborations • Number of user suggestions deployed • Contributors to the Wiki

  22. Manage Sustainability

  23. Cost of Web 2.0 Source : http://www.windowswatch.co.uk/2008/04/the-time-cost-o.html

  24. Research and deployment • Transaction cost (involved in finding, requesting, and actually taking possession of an item.) • Education & Training of staff and users • Re-work, re-testing • Duplication of efforts • Downgrading services • Scrapping the service • Processing user complaints • Low participation, low followers • Team meetings • Surveys • Longevity • Data security (unauthorized use, data loss, ownership)

  25. 4

  26. SWOT Opportunities Strengths Organisational skills Access to premium content Anytime Anywhere services ROI Integration of Web 2.0 Cross domain mingling E-Marketing of services Low learning curve High impact / visibility Web 2.0 Weaknesses Threats Convincing the management Lack of awareness on business models Disintegrated technologies Cost Disintermediation Invisibility of the e-resources Publisher dependencies

  27. Our Responsibility • Tame the Web 2.0 • Develop analytical skills on user generated content • Deploy optimally, integrate maximally • Provide unleashed services, ‘but’ with personal touch

  28. Conclusion • ‘Consortia’ has attained a different meaning. Group work is an inevitable fact of organizational life. • We will now increasingly cater to User 2.0. • Discovery happens elsewhere. • Libraries need to be where its users are, and get in their flow. • Unified discovery and fragmented delivery. • Web analytics plays a crucial role in the measuring ROI of web services. • Information is abundant; attention is scarce. It will get into the mainstream only if users see value and convenience. . 4

  29. Thank You

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