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Bombay Bicycle club

Bombay Bicycle club.

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Bombay Bicycle club

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  1. Bombay Bicycle club

  2. Bombay Bicycle Club are an indie-rock band from London, formed in 2005 by Jack Steadman, Jamie MacColl and Suren de Saram. Ed Nash later joined the band in 2006. The band released their debut EP ‘The Boy I Used to Be’ in February 2007 on their own independent record label – Mmm… Records. The band’s second EP ‘How We Are’ which debuted at Number 2 in the charts was later produced the same year in October 2007 and the band headlined their first UK tour in November 2007. The band are now signed to Island Records, with whom their most recent albums ‘I Had The Blues But I Shook Them Loose’ - 2009, ‘Flaws’ – 2010 and ‘A Different Kind of Fix’ – 2011 were released.

  3. Bombay Bicycle Club’s target audience are likely to be niche indie and alternative music fans rather than mainstream audiences or fans of the rock or metal genre, however the record company they are signed to targets various different sub-cultures due to being a subsection of Universal Records. The band can specifically market their records to their target audience by creating an indie ‘look’ for the band, conforming to the stereotypes of this genre and by specifically making the album covers and merchandise that they sell conform to this too. The band have a website which may benefit them in the long run as it simply and easily showcases their genre and makes them accessible to potential fans.

  4. Music videos for songs from the indie-rock sub genre often conform to common conventions of being anti-establishment, appealing to those who also consider themselves alternative and individual. A main convention most artists and bands use in their videos is a performance aspect – which Bombay Bicycle club use in almost all of their music videos. This shows the band’s motives for making and producing music, as the genre itself was mainly about playing music and not specifically focused on success. Narrative is also a popular style used within the indie genre as the lyrics are often abstract so the use of a storyline could help fans draw conclusions as to what the meaning of the song is. Mise-en-scene is also important as it establishes the specific genre that the band belongs to from the start of a video.

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