THE ADVERTISING CLUB BOMBAY

1. THE ADVERTISING CLUB BOMBAY

2. A WORLD ABOUT THE ADVERTISING CLUB BOMBAY : • The Advertising Club Bombay, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many, also the busiest. It has over 1600 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. • The Club organizes seminars, quizzes, award ceremonies and training workshops, publishes a Club magazine and hosts a comprehensive website. • This is a Club that maintains a high level of activity and, unlike other clubs, has no bars! 2

3. WHAT IS THE ENDEAVOUR OF THE ADVERTISING CLUB BOMBAY : • To help raise the professional standards of the Indian Advertising Industry”, and the Club attempts to do this through awards, seminars, meetings and more. 3

4. WHO ARE THE CONSTITUENTS OF THE ADVERTISING CLUB BOMBAY : • Media Buying Agencies • Advertising Agencies • Clients • Media Owners 4

5. WHAT IS THE VISION THE ADVERTISING CLUB BOMBAY : • Facilitate the success of our constituents by co-creating solutions and co-constructing experiences that enhances their relevant quotients. 5

6. OBJECTIVES OF THE ADVERTISING CLUB BOMBAY : • Build a strong portfolio of properties • Revive education and training • Disseminate the knowledge base that is with the ad club • Get a larger secretariat which would house a library and training centre 6

7. MEMBERSHIP OF THE ADVERTISING CLUB BOMBAY : • Eligibility for Membership : An individual of good standing in the community, who has attained the age of 18 years, and who is professionally engaged in advertising, publicity and public relations, or who is directly concerned with the creation or placing of advertising and the purchasing or selling of space, print or time, and who fulfils all the terms and conditions laid down in these Rules and Regulations shall be eligible to become Annual Member. • Senior Members For those above the age of 60 years the annual subscription is Rs.200/-. 7

8. CATEGORIES OF MEMBERSHIP : • Life Member : An individual, eligible to become a member, as the Managing Committee in accordance with the provisions of these Rules and Regulations may admit, shall become Life Member on payment of Rs.5,000/- in one lumpsum. • Annual Member : An individual, eligible to become a member, as the Managing Committee in accordance with the provision of these Rules and Regulations may admit, shall become Annual Member on payment of such subscription as may from time to time be determined by the Committee determines otherwise, the subscription shall be Rs.400/- per annum payable in one lumpsum at the time of application for membership. The year of this purpose shall be accounted from the end of month of a admission or renewal of membership as the case may be. There shall be an entrance fee of Rs.500/- for Annual Member which shall accompany the application for Membership. A Cheque of Rs.900/- should be handed over at the time of entry and Rs.400/- will paid every year to renew the membership. …contd …… 8

9. CATEGORIES OF MEMBERSHIP : • Corporate Member The Corporate Member shall designate one of the Corporate nominees as the “Authorised Representative of the Corporate Member”. The other nominees shall be designated as “Ordinary Corporate Nominees”. Applications must be accompanied by a crossed cheque or demand draft for admission fees of Rs.10,000/- (5 years for 4 members) for Corporate membership. • Student Member An individual who is not more than 25 years of age, being a student and not engaged in any gainful employment but is concerned or interested in the Club’s activities shall be eligible to become a Student Member of the Club. Applications must be attested by the Registered or any other authorized official of the Institution in which the applicant is studying and must be accompanied by a crossed cheque for Rs.200/-. 9

10. MEMBERSHIP FORMS AVAILABLE ON THE WEBSITE : Invoke the membership section of our website www.adclubbombay.com and download the form of the category you wish to apply for. All the cheques / DD need to be paid physically in favour of “The Advertising Club Bombay” and be dispatched to the Ad Club Secretariat : Address : 504, Radhe Vallabh Society, French Bridge Corner, Opera House, Mumbai – 400004. Tel. No. : 91-22-23894091 / 23810213 / 23813034 Fax. No. : 91-22-23892067 Email Id : adclub@vsnl.com Website : www.adclubbombay.com 10

11. ACTIVITIES OF THE ADVERTISING CLUB BOMBAY : Over the years, Ad Club has become a catalyst in developing the industry. It has become a dynamic platform for professionals from different fields to interact and gain from each other’s expertise. It is also involved in a number of other activities such as : • Ad Club’s House Journal – SOLUS • Evening / Tea Meeting • Ad Review • Media Review • ABBY Awards • Ad Works / EFFIEs • EMVIEs • Young Achievers’ Awards • Continuing Education Programmes • M.Ad Quiz • AdAsia • Library • Social Projects 11

12. AD CLUB’S HOUSE JOURNAL “SOLUS” : • The Ad Club started its Club magazine around 40 years ago, and Solus has had an uninterrupted run for the last four decades. The Solus covers the Club events as well as articles by experts. Among the articles that have been carried in the Solus include an exclusive interview with Prof. Theodore Levitt, articles by David Ogilvy just to name a few. • The mouthpiece of the Ad Club, it was previously printed once in two months but now comes out in tabloid format after each and every event. Thus we do not loose on topicality. This publication of the Ad Club was awarded the best house journal by the Journal of India Public Relations - Hyderabad. • Solus is circulated not only to the Ad Club members but also to all the key professionals of Advertising & Media Industry. 12

13. EVENING / TEA MEETING : • The Ad Club Bombay traced its origin to 1954, and the first ever meeting held was on 22nd August, 1954 in Mumbai with about 80 people attending. • The Club was set up with the mandate of creating a forum for exchange of ideas, concerns and learnings. • The first type of forum that was created was the Tea Meeting forum, where experts and specialists were invited to share their thoughts with the Ad Club audience. Initially they were all self funding till around 1968 when sponsorship was solicited. • This tradition of Tea Meetings continues till date and are referred to as Evening Programmes. The Ad Club invites reputed national and international speakers to address its members on a wide variety of topics. These meetings organized by the Ad Club take the form of an evening session conducted by a reputed speaker. The duration is not more than two to two & half hours. • The tea meetings have become a thing to look forward to by the advertising agencies, media houses, clients, as well as students; who enjoy a concessional rate for these meetings. 13

14. AD REVIEW : • The tradition of having an Annual Ad Review of advertising started some two decades ago and this was made into a show in the mid 80’s. • The Annual Ad Review is an important initiative of the Ad Club Bombay as part of its stated mission to keep raising the bar and professional stature of the advertising industry. • The Review is meant to help this cause in more ways than one. It has the power and the ability to educate, inform, study, and objectively analyze and most of all to hold a mirror to all the work that the industry has collectively done in the year gone by. • To ensure that the requisite authority, experiential wisdom and maturity are brought to bear on the subject. The presenter gives his opinion about the current state of Indian advertising and chooses the work, which according to him are worthy of bouquets and brickbats. • Traditionally the review was always done by a creative stalwart but the Ad Club did extend an invitation a couple of years back to the client also to have their perspective. 14

15. MEDIA REVIEW : • Besides the ABBYs. EFFIEs, EMVIEs and the M.Ad Quiz, the Ad Club has now added another jewel in its crown by starting the Media Review which is the Ad Club’s own way of acknowledging the growing importance of the media industry. • The Annual Media Review is the most important event on the annual roller coaster of the Ad Club. It is an event that is most eagerly awaited by the entire Media, Research, Communication & Advertising Fraternity. • The first ever Inaugural Media Review was presented by Sam Balsara, Chairman & Managing Director, Madison Communications. 15

16. ABBY AWARDS : • The Ad Club started its awards for Creative Excellence about 40 years ago, and this was possibly the first Creative Awards by an Ad Club, in the country. • The Awards got re-branded as ABBYs in the mid 90’s and today ABBYs as a brand is possibly more well recognized than even the Ad Club Bombay. • The ABBY Awards has a heritage of 40 years and is regarded as the Oscars of the Indian Advertising world. It is the single most coveted award for the advertising fraternity in this part of the world. • Undoubtedly, the biggest and the most prestigious ad award show in the country. The ABBY symbolizes Excellence in the Indian Advertising Industry. • In the last 3 to 4 years we had Brand India Category, where in single ads, TV commercials and campaigns were entertained and from last two years we have participation from Asia Pacific countries like Sri Lanka, Bangladesh, Nepal and Pakistan. • Over the years the ABBYs have occupied a pride of place on the desk of all the big creative names from India. Winning of an ABBY has changed the career fortunes of many an established creative stalwarts and young aspirants alike. 16

17. AD WORKS / EFFIES : • Realizing a distinctive need to recognize effectiveness in advertising, Ad Club started the Ad Works Seminar in 1987 and these were conducted for a few years with reasonable amount of success. • Since creativity in advertising was honoured by the Abby’s, Ad Club breathed a new life into what had become a lame series of seminars attended only by management trainees by installing the effectiveness award in 1998 in memory of Subhas Ghosal. For this award the recognition comes not only from the advertising industry, but also from the client and academicians. • Another distinction that the Ad Club managed in the year 2001 was EFFIEs, Ad Works’ international counterpart, agreed to lend its name to the future Ad Works awards. • The EFFIE Awards is an International awards from New York. They choose The Advertising Club Bombay, as its first asian partner to run the awards in this part of the world. • Within seven years the EFFIEs have become the most coveted awards of its kind in India. It is by far the only award that recognizes what has worked at the market place and how advertising has contributed towards building of a brand. • The Effie is the only award that is given to honour how well advertising has impacted the success of the brand at the market place. Further it is also the only award that is given to the Agency and also to the Client. 17

18. EMVIEs : • The EMVIEs was born, to honour measurable and significant contributions in the field of Media. • It was a part of the India Advertising Festival in its year of inception, but is organized as a stand-alone event for the past five years. • The EMVIE awards have gained not only in popularity but also have come to be recognized as one of the most coveted awards amongst the media fraternity. • The EMVIEs 2007 received an overwhelming response with 384 entries the highest ever since its inception in 2001. 18

19. YOUNG ACHIEVERS AWARD : • The Advertising Club Bombay has created a platform to recognize young talent, with The Young Achievers Awards. Designed for the young, by the young volunteers of the Ad Fraternity. Awards for individuals below 30 years of Age, in the business of brands via advertising, media, related services and business performance. Awards for work done by an individual / team (below 30 years of Age) for your company / business. Awards are in the category of Business, Media, Creativity, Digital and Film Craft. • It aims at recognizing creative brilliance and believes in giving an equal and well deserving platform of appreciation to young talent who have a passion for excellence. • It is an attempt towards the cause of recognizing and rewarding young talent in the industry of Advertising and Marcomm. 19

20. CONTINUING EDUCATION PROGRAMME : • According to the Ad Club, the advertising profession is changing rapidly and the new millennium is going to present greater challenges and opportunities. • ‘Investing in the future’ is the aim of the Ad Club’s Continuing Education Programme, first started in 2000. • The Continuing Education Program (CEP) is a step towards a focused education and training schedule by the Ad Club Many larger agencies do have their own training programs, but a vacuum exists for affordable training programs aimed at the young/middle level professionals in the industry. • CEP aims to fulfill the above needs, by conducting Workshops on Presentation Skills, Branding Concepts, Media Concepts, Ideation Techniques, Market Analysis, Direct Marketing and Interactive Media, Creative Development, Public Relations and more. • We had undertaken a Student Outreach Programme in the form of a workshop conducted on “Careers in Advertising”. This was to encourage students to opt for advertising as a career. 20

21. M.AD QUIZ : • The Ad Club, every year, conducts the Ad Quiz specially designed for the advertising and media industry. It’s a keenly contested event where top agencies /media houses vie for the honour of being declared the best quiz brains in the business. • In 2001 the Ad Quiz was a part of the India Advertising Festival. From 2002 the Quiz was repositioned as the M.Ad Quiz (Marketing & Advertising Quiz). • The quiz master Derek O’Brien every year conducts the Ad Club’s Quiz and comes out with a different theme (set up for the Quiz). • Recognizing the bigness of media since last year the M.Ad Quiz has come to be known as the Media & Advertising Quiz. • This entertaining and educative event of the Ad Club, “M.Ad Quiz - Media & Advertising Quiz” is truly gaining in popularity not only amongst the more ‘quiz’ oriented advertising professionals but also the big time agency heads and creatives who follow the fortunes of their fellow professionals with great interest. 21

22. ADASIA : • AdAsia is the most prestigious Asian advertising event. Over the years the Ad Club has played the role of a catalyst in mobilizing a huge delegation to the Congress held once in two years. • The AdAsia is the largest Advertising, Marketing and Media Event of its kind. It provides a wonderful opportunity to interact with top-notch professionals from all over Asia. • Attending the Congress is a truly enriching experience as you get to listen to the most reputed speakers in the world. It will be worthwhile to recall that the Ad Club also played the role of the Secretariat to the highly successful and most talked about AdAsia, 2003 held at Jaipur. • Over the years the Advertising Club Bombay, has put in significant efforts to ensure that a strong contingent from the country attends the Congress. • It will be of interest for you to know that as many as 180 delegates attended the Congress at Singapore in the year 2005. This incidentally is a record of sorts as it is the highest number of delegates ever to represent India at the AdAsia Congress. The previous highest from India being 108, at AdAsia, Bali. 22

23. LIBRARY : • The Ad Club is equipped with a well-stocked library that is frequented by the students of various Management Institutes and Colleges. • The Ad Club Library is rich with a vast range of Books, Beta, DVD, CD etc. The Conference Room becomes a reading centre. 23

24. SOCIAL PROJECTS : The Ad Club has very actively involved itself with many a social projects. In the field of Public Service Advertising, the Ad Club played an active role in enlisting the support of the Advertising Industry for the societal purpose. Some of the initiatives undertaken by the Ad Club are : • A tea meeting with the Mayor and Municipal Commissioner was organized followed by a panel discussion were organized on “How Advertising Fraternity Can contribute to the Civic Life”. • In the year 70’s, when Mr. B. G. Deshmukh was the Municipal Commissioner and Murli Deora was the Mayor. The Advertising Club was invited to launch a “Save Water Campaign” for Bombay city, as a severe drought was anticipated. • In association with the Mumbai Police, the Ad Club took a major initiative to popularize Alert Citizens’ Initiative, to curb the spiraling crime rate and create awareness by joining hands with police in the fight against crime. It initiated an award for the best communication in popularizing Alert Citizens’ Initiative. • During the Kargil battle, Ad Club mobilized a walk in support of the brave men fighting the infiltrators. It collected Rs 2,17,391 for the cause and handed over the amount to the Army Wives Welfare Association. • The Club’s Public Service had been at the forefront for social cause. In association with Agni we had made an appeal to the non-voters by taking up the “You must vote campaign”. • The Club has also given a helping hand to Sophia College Students by announcing the Best Ad Campaign of the Year Award – Social Communications Media Department. 24

25. ACHIEVEMENTS : • Improved website • Introduction of the new property –Media Review • International speaker for the Awards Ceremonies • Reviving Solus • Driving Student and Life membership • Young Guns and D&AD to associate with the Club • Tie-ups with various events 25

26. CHALLENGES AHEAD : • Building the other brands • Value offering to members • Looking beyond India • Building a knowledge base 26