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Understanding Tourism: Statistics, Industry, and Motivations

Explore the global tourism industry with insights on statistics, motivations, and the distinction between tourists and travelers. Learn about the economic impact, job opportunities, and future trends in tourism. Discover the various types of tourists and their travel preferences.

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Understanding Tourism: Statistics, Industry, and Motivations

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  1. Introduction to Tourism

  2. Tourism Statistics • Tourism is an export industry • 6% of world's export • Tourism in the world in 2013 (UNWTO, 2014) • 9% of GDP (2-10% range) • 1 in 11 jobs • Tourism receipts US$ 1.4 trillion • 1.08 billion tourists (1.8 billion by 2030)

  3. Tourism Statistics • Tourism in the USA in 2013 (OTTI, 2014): • 2.6% of GDP • 7.6 million jobs (5.6 million direct, 2.2 million indirect) • 1.5 trillion travel & tourism total sales

  4. Tourism as An Activity • Being a tourist • Traveling to and staying outside their usual environments for the purpose of leisure, business and other purposes • Staying over night but not more than one consecutive year (UNWTO, 2010)

  5. Tourism as An Industry • The industry that facilitates tourism movement = tourism system Gunn, 1979

  6. Tourism Motivations • Push factors: person-specific motivations • Influencing why the person wants to go • Why go on holiday? • Why choose a particular type of holiday? • Pull factors: destination-specific attributes • The attraction to a holiday choice • These determine which destination is chosen

  7. Tourist vs. Traveler • Today used interchangeably • Travel in the past • Traveler active, in search of people, adventure, experience • Travel today • Tourist who makes a pleasure trip • An experience became a commodity

  8. Cohen’s Typology of Tourist • Institutionalized • Organized mass traveler • Individual mass traveler • Non-Institutionalized • Explorer • Drifter

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