Career Opportunities in Sports Management and Event Planning

1. Sports, Entertainment, and Event Management Presentation Ivy Labs Summer Education Program Brown University

2. Sports Industry • There are millions of participants in sports which then offers many opportunities for careers in sports management • Opportunities will include youth, high school, collegiate, and/or professional sports • These types of sports have many different types of games, activities, and events that need to be coordinated and managed by professionals • There are a many different types of career paths in sports – event management, facilities management, marketing, ticket sales, coaching, scouting, and many others???

3. Youth Sports • Millions of youth participate in many youth sports in the U.S. and in the world • These sports need many well-trained professionals to help organize and manage these types of organizations • Major types of youth sports organizations – Amateur Athletic Union (AAU), Little League Baseball, recreation dept., Boys & Girls Clubs, YMCA/YWCA’s many others??? • Types of opportunities – coaching, administrators, event planners, facility directors, marketing, others???

4. High School Sports • Millions of boys and girls participate in H.S. sports in the U.S. per year • There is a need for professionally trained and educated H.S coaches and athletic administrators • H.S. sports organizations – individual schools, state associations, national organizations (NFHS) • Event planners for different types of high school sports events • Types of opportunities – coaching, athletic administrators, camp directors, officiating, others???

5. Collegiate Sports • Hundreds of thousands of college sports participants each year in colleges in the U.S. • College sports is a fast-growing part of the sports industry - $billions industry • Organizations – NCAA, NAIA, and NJCAA • It is important to understand the different collegiate organizations and levels – rules, policies, etc. • NCAA levels: - Div. I – larger schools, highest competition, scholarships - Div. II – mid-sized classifications, some athletic scholarships - Div. III – small level of schools and competition, no athletic scholarships • Types of opportunities – coaching, athletic administration, marketing, academics, recruiting, intramurals and recreation, officiating, Bowl games and events, others???

6. Professional Sports • “Big 4” – NFL, MLB, NBA, NHL • Auto Racing – NASCAR, IRL, NHRA • Individual sports – tennis, golf, bowling, others? • Extreme sports • Minor league levels of professional sports • Other pro sports and levels??? • Types of Opportunities - Administration/Front Office, Player Personnel, Sales and Marketing, Ticket Operations, Facility Operations, Event Operations, Food & Beverage, Merchandising/Licensed Products, Security, Parking, Media Relations, Public Relations, Others??? http://www.sportscareers.com/inside-the-madison-square-garden-career-fair/ https://www.youtube.com/watch?v=mM_zsAQavwQ

7. Entertainment Industry • Entertainment is any activity which provides a diversion or permits people to amuse themselves in their leisure time, and may also provide fun, enjoyment and laughter • Entertainment industry is part of the tertiary sector of the economy and includes a large number of sub-industries devoted to entertainment • Examples of popular forms of entertainment include music, record labels, concerts, performing arts, theatre, vaudeville, comedy shows, movies, television, casinos, other??? • Types of career paths would include event management, facilities management, production, marketing, ticket sales, talent/entertainment agency, others???

8. Event Industry • Event management is the application of project management to the creation and development of large scale events • However, the formal event management industry has grown tremendously over the past 20 – 25 years • Professionals in the sports/entertainment industry need to understand the importance of event planning and management • Types of events include weddings, special events, festivals, conferences, ceremonies, formal parties, concerts, corporate events, conventions, other???

9. Event Industry (cont.) • The process of planning and coordinating the event is usually referred to as event planning • Planning would include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans • The events industry now includes events of all sizes from the Olympicsdown to smaller events

10. Event Planning Process 5 Steps in the event planning process: • Research Phase • Design Phase • Planning Phase • Coordination Phase • Evaluation Phase http://www.youtube.com/watch?v=l7R9Iu4cFjo http://populous.com/expertise/event-design-planning/

11. Activity • We are going to help plan the 2020 Olympic games (Where are they going to be held?) https://video.search.yahoo.com/video/play;_ylt=A2KLqIRdjXlVHR0Alzj7w8QF;_ylu=X3oDMTExMWIwOGsxBHNlYwNzcgRzbGsDdmlkBHZ0aWQDQjAxNDAEZ3BvcwMzOA--?p=Youtube+Videos+Planning+For+the+Tokyo+Olympic+Games+2020&vid=f12e8a6427ad803c82f5155a21a2c4e1&turl=http%3A%2F%2Fts4.mm.bing.net%2Fth%3Fid%3DWN.01fUuMISw3NA%252bPYChfjT%252fQ%26pid%3D15.1%26h%3D164%26w%3D300%26c%3D7%26rs%3D1&rurl=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DG_4jNSUIeMk&tit=Tokyo-Summer-Olympics.com+FOR+SALE%21%21%21&c=37&h=164&w=300&l=207&sigr=11bmpfrsg&sigt=11537mom7&sigi=12o24mdpf&age=1378944589&fr2=p%3As%2Cv%3Av&fr=yfp-t-314&tt=b • Discuss in your small group the 5 steps in the event planning process as they would apply to the planning of the 2020 Olympic Games in Tokyo • Write down some basic things that will have to be done in each step • We will then discuss all of our ideas as to what will have to be done in the next 5 years to get ready for the games