Unit 1 THE BUSINESS OF BUSINESS

1. Unit 1 THE BUSINESS OF BUSINESS

2. Skills focus Listening • preparing for a lecture • predicting lectures content from the introduction • understanding lecture organization • choosing an appropriate form of notes • making lecture notes Speaking • speaking from notes Vocabulary focus • words from general English with a special meaning in banking • prefixes and suffixes

4. Guessing words in context Vocabulary Bank Using related words Sometimes a word in general English has a special meaning in business. Examples: raw, return, market If you recognize a word but don’t understand it in context, think: • What is the basic meaning of the word? • Does that help me understand the special meaning?

5. Guessing words in context Vocabulary Bank Examples: Raw food is not cooked food. In other words, the cooking process has not changed the food. Raw materials have not yet been changed into something else by the production process.

6. 1.1 Vocabulary A Read the sentences. The bold words are probably familiar to you in general English. But can you think of a different meaning for each word in business English? Change the form if necessary. 1 Canberra is the capital of Australia. 2 People who consume too much food become overweight. 3 After my return from holiday, I felt much better. 4 The gun was fired three times. 5 It will do you good to take some exercise. 6 You can buy fresh meat in the market on Thursdays. 7 We went to see an excellent production of Hamlet at the theatre last night. 8 I am hoping to get promotion in my job next year. 9 I’m afraid I don’t like raw fish. 10 Is there a bus service on Sundays?

7. money, especially for starting or expanding a business buy and use a product profit from investment or sales told to leave their job products demand making products for sale special offer, e.g., buy one (pair of shoes) and get another (pair) free not yet processed in the factory something that you buy but you can’t touch; such as transport

8. 1.1 Vocabulary B Read this part of a magazine interview with Max Jackson, the owner of VJ Sports. Complete each sentence with one of the bold words from Exercise A. Change the form if necessary. goods • I’m the director of VJ Sports, a company which sells sports ______ . I believe that businesses must understand the needs of ___________ . I also believe that workers who are lazy should be ______ . Sports and leisure are rapidly growing ______ industries. As a result, the ______ for sports equipment is growing. A lot of sports shops are doing a special __________ of our running shoes this week. In order to make more sports shoes, my factory needs more ______ materials. Also, the __________ department needs to increase the number of shoes which are made. I need someone to invest some more ______ in my company. They will be sure to get a good ______ on their investment. consumers fired service market promotion raw production capital return

9. 1.1 Vocabulary C&D Study the words in box a and box b. suffix extra letters at the end a base word extra letters at the beginning a base word prefix

10. with, together co-director, co-founder co movement in in intake not in inefficient intercity PREFIX inter between misread do wrong mis non non-material not out outgoings, outturn movement out do more than enough overcharge over rethink re do again sub under, lesser subordinate, subnormal super supervise over or bigger than trans from one state/place to another transatlantic under under or less than should be underestimate un not, opposite uninteresting

11. adjective ➔ noun ity ability, liability ify terrify, purify, identify make into ➔ adjective ive active sailor or a person who does something SUFFIX able replaceable can be less jobless without al natural, commercial noun ➔ adjective ment verb ➔ noun management y category, industry noun ending ship in the position of being (an owner) membership, partnership noun ➔ verb (the same form) d processed ance verb ➔ noun insurance ible can be legible (a)tion verb ➔ noun regulation, production

12. 1.1 Vocabulary E Use words from this lesson to discuss the following pictures. supermarket, non-durable goods, promotion production department

13. 1.1 Vocabulary E Use words from this lesson to discuss the following pictures. machinery sports goods

14. 1.1 Vocabulary E Use words from this lesson to discuss the following pictures. raw materials (for making chocolate) consumers, durable goods

15. 1.1 Vocabulary E Use words from this lesson to discuss the following pictures. service industry (hospitality/tourism or banking) (sales) performance/income

16. 1.1 Vocabulary E Use words from this lesson to discuss the following pictures. (international) transport

17. 1.2 Listening A You are a student in the Business Studies Faculty at Hadford University. 1 Write a definition of business. 2 What other ideas will be in this lecture? Make some notes. See Skills bank.

18. Skills bank Making the most of lectures 4 Ps

19. Skills bank Before a lecture… Plan • Find out the topic of the lecture. • Research the topic. • Check the pronunciation of names and key words in English.

20. Skills bank Before a lecture… Prepare • Get to the lecture room early. • Sit where you can see and hear clearly. • Bring any equipment you may need. • Write the date, topic and name of the lecturer at the top of a sheet of paper.

21. Skills bank During a lecture… Predict • Listen carefully to the introduction. Think: What kind of lecture is this? • Write an outline. Leave space for notes. • Think of possible answers/solutions/effects, etc., while the lecturer is speaking.

22. Skills bank During a lecture… Produce • Write notes/copy from the board. • Record sources – books/websites/names. • At the end, ask the lecturer/other students for missing information.

23. 1.2 Listening BListen to Part 1 of the talk. What does the lecturer say about business? Tick the best choice. a The lecturer is talking about business in a general sense. ____ b Business is mainly about buying things. ____ c Business is mainly about selling things. ____ d Business is about more than buying and selling things. ____ √ 请将Unit 1的所有的音频文件和PPT放在一个文件夹中，点击小喇叭即可播放音频。

24. 1.2 Listening C In Part 2 of the talk, the lecturer describes different areas of business management. 1 How many different areas can you think of? 2 What happens in each area? 3 Listen and check your ideas. 4 What will the lecturer talk about next?

25. 1.2 Listening C In Part 2 of the talk, the lecturer describes different areas of business management.

26. 1.2 Listening D In Part 3 of the talk, the lecturer mentions the words input, output and transformation. • 1 What do these words mean in the context of manufacturing? • 2 Listen and check your ideas.

27. 1.2 Listening D In Part 3 of the talk, the lecturer mentions the words input, output and transformation. movement in ity elements at beginning of a process movement out results of a of a process out trans from one place or state to another a process in which something is changed noun ending ation

28. 1.2 Listening E In the final part of the talk, the lecturer talks furtherabout inputs and outputs. Listen and mark each word in thebox I for input or O for output. banking _________ capital _________ computers _________ furniture _________ labour _________ newspapers _________ planning _________ premises _________ training _________ transport _________ O O I I O I O I I O

29. 1.2 Listening F Draw a flowchart to illustrate the business process. Write words from Exercises D and E in your flowchart.

30. 1.2 Listening G Describe the business process using your flowchart. In the business process, various types of inputs are required, such as planning and capital. These inputs are transformed into outputs of different kinds. Outputs can be goods such as furniture, or they can be services such as banking.

31. 1.2 Listening H Look back at your notes from Exercise A. Did you predict: • the main ideas? • most of the special vocabulary?

32. A What can a business …… natural resources, opportunities workers, staff, employees the business 1.3 Extending skills buildings, ships a new business, a factory equipment, staff accounts, books, magazines the business, the company’s operation money

33. B How can you organize information in a lecture? Match the beginnings and endings. question and contrast problem and definition 1.3 Extending skills classification and disadvantages advantages and effect comparison and events cause and supporting information sequence of process stages of a solution theories or opinions then answer

34. Skills bank Making perfect lecture notes two columns advantages and disadvantages pros cons spidergram cause and effect classification and definition tree diagram comparison and contrast table

35. Skills bank Making perfect lecture notes table facts and figures 18th 19th 1920 timeline sequence of events flowchart stages of process question and answer headings and notes

36. E Listen to six lecture introductions. Choose a possible way to take notes from Exercise C in each case. Example You hear: Today I’d like to talk about some ways in which we can describe businesses. There are two important ways to classify businesses. You choose: tree diagram 1.3 Extending skills

37. E Listen to six lecture introductions. Choose a possible way to take notes from Exercise C in each case. Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5 Lecture 6 tree diagram (classification and definition) table (comparison and contrast) 1.3 Extending skills spidergram (classification and definition) timeline (sequence of events) spidergram (classification and definition then cause and effect) timeline (sequence of events) then flowchart (stages of a process)

38. A Study the pictures. What do pictures 1–6 show? Use the following words: technology partnership rise limited resources teams. public limited company 1.4 Extending skills a partnership extracting natural resources technology teams rise

39. A Study the picture. What is the connection between all the things in picture 7? 1.4 Extending skills different forms of money: barley, gold coins, banknotes, cowrie shells, cattle

40. B Listen to the lecture introductions from Lesson 3 again . Make an outline of your notes. Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5 Lecture 6 点击文字，自动使用播放器播放音频 点击小喇叭，自动播放音频 1.4 Extending skills

41. C Look at your outline for each lecture. What do you expect the lecture to talk about in the lecture? In what order? 1.4 Extending skills

42. D Listen to the next part each lecture. Complete your notes. Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5 Lecture 6 点击文字，自动使用播放器播放音频 点击小喇叭，自动播放音频 1.4 Extending skills

43. E Uncover the opposite page. Check your notes against the model notes. Are yours the same or different? 1.4 Extending skills F Work in pair. 1 Use the notes on the opposite page. Reconstruct one lecture. 2 Give the lecture to another pair.

44. Tips for Reference 1.1 Vocabulary部分，可以先让学生课前通过查阅词典等方式完成A、B、C、D的练习；课堂上讲解vocabulary bank中的“Guessing words in context”技能；E部分的图片让学生课堂讨论。 1.2 Listening部分，按次序听完，并将skills bank中“Making the most of lectures”技能融入听力训练中。 1.3 Extending skills部分，重点讲解如何通过学术讲座的开头介绍，设计笔记的类型。 1.4 Extending skills部分，可以作为学生课后操练的练习；由学生听完整的讲座内容，并做好笔记；课堂上请学生根据笔记讲述内容。

45. 谢谢欣赏！