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Virtual Teams British Petroleum (BP). The Company. British multinational oil and gas company headquartered in London, United Kingdom Operations in over 80 countries As of January 2012, the company has a total of 83,400 employees. BP’s Birth of the Virtual Team Network.
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The Company • British multinational oil and gas company headquartered in London, United Kingdom • Operations in over 80 countries • As of January 2012, the company has a total of 83,400 employees
BP’s Birth of the Virtual Team Network • Needed a network to allow people to work cooperatively and share knowledge quickly and easily regardless of time, distance, and organizational boundaries. • The network began in 1995 as a $12 million pilot program in BPX. • BP Purchased PCs that featured videoconferencing capability, electronic blackboards, scanners, faxes, and groupware. • In 1996, Chief Executive John Browne made the virtual team network available to everyone at BP under one condition: they had to pay for it out of their own budgets. • By July of 1996, the virtual team network had grown to 1,000 PCs
Benefits of the BP Virtual Team Network • A big drop in the person-hours needed to solve problems as a result of improved interactions between land-based drilling engineers and offshore rig crews. • A decrease in the number of helicopter trips to offshore oil platforms. • The avoidance of a refinery shutdown because technical experts at another location could examine a corrosion problem remotely. • A reduction in rework during construction projects because designers, fabricators, construction workers, and operations people could collaborate more effectively.
Competition in business is highly competitive and those companies that successfully employ new technologies become more agile and responsive; those that don’t often find themselves struggling just to keep up.
Today many businesses are using Unified Communications such as VoIP and mobile as an advantage in this competitive world. • Also many businesses are using team collaborative tools such as online whiteboarding, shared applications and team workspaces, allowing dispersed employees to work together more effectively.
The forward thinking companies are adopting blogs, podcasts, wikis, tweets and other similar technologies into their work environment. • The result of companies intermingling these pop culture tools with corporate tools is a powerful convergence of technology known as Unified Communications and Collaboration (UC&C).
Using UC&C companies are able to have geographically dispersed teams that work more cohesively and can make better and quicker decisions when they can connect on the fly. • These UC&C tools allow virtual teams to operate with greater agility so they can navigate through difficult market conditions and explore new opportunities.
Benefits of UC&C-Enabled Virtual Teams • Ability to find the best global talent • A just-in-time workforce • Reduced costs of business travel • Decreased relocation expenses • Faster product development • Better employee work/life balance
Challenges of Implementing a Successful UC&C Environment • Overcoming distance and time • Establishing culture, trust and leadership • Using technology and communications effectively
Role of IT: Supporting the Business Unit • Just as IT business analysts work with internal clients to adapt business automation software to employee needs, they will need to do the same for collaborative technologies. To do this, IT must acquire a comprehensive understanding of the team processes that the UC&C technology will support.
Types of Tools • Presence-Driven Technology • These tools allow the ability to facilitate spontaneous, highly productive interactions. • Real-time tools such as video, audio, and web conferencing are valuable for managing virtual team meetings.
Types of Tools • Message-Based Tools • E-Mail, wikis, discussion forums, blogs, podcasts, document management systems, and more—organized into easily accessible team portals • These tools come in handy for teams that don’t share working hours.
Types of Tools • Relationship/Team-Building Tools • This is a class of software that may not be as obvious to business managers but can nevertheless be highly beneficial to teams are social networkssimilar to Facebook or LinkedIn.
Conclusion • Organizations are discovering that virtual team processes can positively contribute to corporate operations and influence how companies adapt to business challenges. • UC&C-enabled virtual teams can not only match productivity levels of traditional teams, but offer advantages that are not possible with colocated workers.