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Andrew Booth Retail Farmer!

Andrew Booth Retail Farmer!. Future of CAP – Supply Chain. The Farms. Westfield & Savock Farming 400ha 80% Arable 20% Grass Aberdeen Angus Stores to Finish Fattening Lambs 1 FT Labour unit Monitor Farm. The Store. Farm & Coffee Shop The Farm ’ s Beef & Lamb Local Artisan Producers

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Andrew Booth Retail Farmer!

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  1. Andrew Booth Retail Farmer! Future of CAP – Supply Chain

  2. The Farms Westfield & Savock • Farming 400ha • 80% Arable 20% Grass • Aberdeen Angus Stores to Finish • Fattening Lambs • 1 FT Labour unit • Monitor Farm

  3. The Store Farm & Coffee Shop • The Farm’s Beef & Lamb • Local Artisan Producers • 50+ Local Suppliers • 45 seater restaurant • Special events • 20 employees

  4. Why • Additional enterprise • Making the farm sustainable • Passion for food • Dealing with the final consumer • Niche Product • Value Adding

  5. Different Markets • Farm Shop • Food & Community Events • Farmers Markets • Internet & Mail Order • Hampers • Wholesale & Catering • Other Speciality Retailers

  6. Farmers Markets Internet & Mail Order

  7. Hampers - Wholesale & Catering - Other Speciality -Retailers

  8. Farm Open Days Gourmet Evenings School Trips Butchery Courses

  9. CAP Reform & What it means • Threat of supply • Collaboration! • Does not recognise retail • High Value Niche v Low Value Commodity • Continued Lip service to FGS

  10. Farm Gate Values? • What are they worth • Who is monitoring them • Where is the information • Return on Your Investment

  11. TheStore’s Future • Collaboration? • Expansion? • Value Add? • Increase Brand Awareness • Exit Stratedgy • ?

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