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Five Design Principles

Five Design Principles. By: Jerrod Bain. Five Design Principles. Repetition. Contrast. Balance. Color. Type. Contrast. The principle of contrast is related to the juxtaposition of graphics in an image whether they be contrasting colors, directions, or shading.

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Five Design Principles

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  1. Five Design Principles By: Jerrod Bain

  2. Five Design Principles Repetition Contrast Balance Color Type

  3. Contrast The principle of contrast is related to the juxtaposition of graphics in an image whether they be contrasting colors, directions, or shading. This image illustrates this principle because the vivid green hue lizard is so different that the pink. The contrast draws the eye to the “main” object. Example 1 Example 2 Example 3 Main Menu

  4. Contrast Example 1 This photo illustrates contrast as the yellow of the leaf is such a different hue that the blue tone. The eye is draw to the contrasting color. Example 2 Example 3 Main Menu

  5. Contrast Example 2 This photo illustrates contrast as the soft shades of white stand against the deep black. The colors contrast greatly. Example 1 Example 3 Main Menu

  6. Contrast Example 3 This photo illustrates contrast as the shiny red ornament is surrounded by the varying shades and shadows of the snow. The red color “pops” due to contrast. Example 1 Example 2 Main Menu

  7. Repetition The principle of repetition is related to the repeated presence of graphics in an image. Graphics do not have to be repeated exactly. This image illustrates this principle because the pattern and colors are repeated as the image changes in size from left to right. Example 1 Example 2 Example 3 Main Menu

  8. Repetition Example 1 While first two columns of bottles are identical, the repetition remains present throughout the entire image. Example 2 Example 3 Main Menu

  9. Repetition Example 2 While there are different colors represented, the stacked hexagonal shapes of the pencils is repeated. Example 1 Example 3 Main Menu

  10. Repetition Example 3 The square pattern of the glass tiles is repeated throughout the image even though the individual colors of the glass squares differ. Example 1 Example 2 Main Menu

  11. Balance The principle of balance is related to the weight of items in a image and their placement in relation to each other. This image illustrates this principle because the man who is centered on the train track is kept in balance by similar content on both sides. Example 1 Example 2 Example 3 Main Menu

  12. Balance Example 1 This photo illustrates balance in that the woman is flanked by spheres of the same color. The image is balanced by content, as well as color and contrast. Example 2 Example 3 Main Menu

  13. Balance Example 2 In this photo, the light and dark colors balance each other as do the images that are balanced by the horizontal line in the middle of the image. Example 1 Example 3 Main Menu

  14. Balance Example 3 While this photo does not show “perfect” balance, the bird is in balance as the lines of the fence extend from the lower left corner to the upper right corner. Example 1 Example 2 Main Menu

  15. Color The principle of color is related to color choices: color combinations, and the psychology of color. This image illustrates this principle because the red (which contrasts against the black and white) conveys a passion or emotion that is felt between the two lovers. Example 1 Example 2 Example 3 Main Menu

  16. Color Example 1 This photo illustrates color through the rich red hues that express the beauty of nature. Example 2 Example 3 Main Menu

  17. Color Example 2 This photo illustrates color as the warm tones of the rays of sunlight softly move across the green trees and river. Example 1 Example 3 Main Menu

  18. Color Example 3 The blue color in this image convey a sadness that can also be seen in the expression on the woman’s face. Example 1 Example 2 Main Menu

  19. Type The principle of type is related to the choice of typeface: type styles, legibility, and the psychology of type. This image illustrates this principle because the fun and colorful font choices convey the sense of fun that the creator was aiming for. Example 1 Example 2 Example 3 Main Menu

  20. Type Example 1 The spooky font that was used to create the text on this cover express the scariness of the content that can be found within its pages. Example 2 Example 3 Main Menu

  21. Type Example 2 While this book cover is relatively straight forward in its font, the word “love” is emphasized by the use of a romantic and free flowing font that is more expressive of a love letter. Example 1 Example 3 Main Menu

  22. Type Example 3 The types used in this image show a variety of heights, fonts, thicknesses, and lengths. This variety could represent the varied services that are offered by a financial institution. Example 1 Example 2 Main Menu

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