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Design Principles

Proximity Keep items that are related with each other together, keep others far, far away. That means do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white space to provide distance between unrelated items. . Font Families

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Design Principles

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  1. Proximity • Keep items that are related with each other together, keep others far, far away. That means do NOT leave a blank line between a story’s title and the story. They are related, keep them together! • Use white space to provide distance between unrelated items. • Font Families • There are three major font families. • Serif – font with a foot Example: Times New Roman • San serif – font without a foot. Example: Arial • Fun – all other fontsExample: GidyupStd Design Principles CarleyGussert April 16, 2013

  2. Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background • Make big items big and small ones small. • Repetition • Aim for consistency • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Repeat fonts, font sizes, colors and graphics. • Alignment • There are 4 different alignments. • Left – Use for large blocks of text that need to be read. This is a traditional style. • Right – Use for titles and small amounts of text. This is funky. • Centered – Use for titles, is formal. • Block – Use in newspapers.

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