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Design Principles . Proximity Keep items that are related with each other together, keep others far away, far away Do not leave a blank line between a story’s title and the story. They are related, keep them together! Use white space to provide distance between unrelated items! .
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Design Principles • Proximity • Keep items that are related with each other together, keep others far away, far away • Do not leave a blank line between a story’s title and the story. They are related, keep them together! • Use white space to provide distance between unrelated items! • Font Families • Three major types • Font families-Serif-font with a foot-Example-times new roman, San serif-font without a foot-example Bangla, Fun- All other fonts-Apple Chancery Scott Marr April 16, 2013
Contrast • Visual attraction on the page • Keep elements the same or very different • Make darks dark, and light items light • Place dark text on light background and light text on a dark background. • Makebig items big, and small ones small. • Repetition • Aim for consistency. • Repetition will strengthen the readers sense of recognition. Repeat elements throughout your document! • Repeat fonts, font sizes, colors, and graphics. • Alignment • There are four alignments • Left-use for large block of text that need to be read. This is a traditional style. • Right-use for titles and small amounts of text, this is funky! • Center-use for titles, is formal • Block-use in newspapers.