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Before we begin: Please think of a person you who know who has branded themself well.

Before we begin: Please think of a person you who know who has branded themself well. What is their brand? Discuss with those sitting near you . Building Your Brand as a Technical Expert or Leader. Jo Miller, CEO, Women’s Leadership Coaching, Inc . Seema Gururaj

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Before we begin: Please think of a person you who know who has branded themself well.

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  1. Before we begin: • Please think of a person you who know who has branded themself well. • What is their brand? Discuss with those sitting near you.

  2. Building Your Brand as a Technical Expert or Leader Jo Miller, CEO, Women’s Leadership Coaching, Inc.

  3. SeemaGururaj Director of the Grace Hopper Celebration, Anita Borg Institute for Women and Technology

  4. Sonar Thekdi Operations Director, Cisco Engineering

  5. Wendy Rannenberg Co-Chair, Grace Hopper Celebration, Director of Technology, Microlan Systems

  6. Thank you to our workshop sponsor

  7. Jo Miller, CEO • Women’s Leadership Coaching, Inc. • 12+ years helping women create their roadmap into leadership positions in business • Providing executive coaching, workshops, and webinars • Coached hundreds of women worldwide • Provided training programs for women’s networks at Alcatel-Lucent, Apple, eBay, Cisco, Google, Intel, KPMG, Microsoft, Oracle, and more • Silicon Valley’s “Women of Influence”, 2008.

  8. Are you the best-kept secret in your organization?

  9. The Perception Gap

  10. “Be famous for something! Know what is your claim to fame.” - General Manager, Software Industry.

  11. Who do you know who has branded themselves well?

  12. In this workshop Identify your ideal career niche Create a personal brand statement Make your brand visible Speed Networking!

  13. In this workshop Identify your ideal career niche Create a personal brand statement(2:15 – 2:30 Break) Make your brand visible(3:30 – 4:00 Food break) Speed Networking!

  14. IDENTIFY YOUR IDEAL CAREER NICHE

  15. The 3 essential elements for a great personal brand

  16. Your ideal career niche

  17. EXERCISE: • What is your ideal career niche?

  18. Your ideal career niche

  19. II. CREATE YOUR BRAND STATEMENT

  20. “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” - Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo

  21. Analyst The change agent Principal Software Engineer Turnaround specialist for failing projects and teams Software Engineer Process improvement specialist Technical Lead A passion for excellence

  22. “Make your brand scalable”- Krista Thomas, Co-founder, SVP, new startup (in stealth mode)

  23. Your brand must evolve as you develop your career Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Subject matter expert. Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Senior-level brands Visionary. Leader who develops leaders. Charismatic leader. Quiet Leader.Delivers results.

  24. Ask yourself: • Where do I want to be in 2 years? In 5 years? • What brand do I need to become known for now, in order to get there?

  25. EXERCISE: • What is your personal brand statement?

  26. Profiles of Success Judy Priest, Distinguished Engineer, Cisco Systems, Inc AvniKhatri, Web Applications Architect, Massachusetts General Hospital NehalMehta, Director QA, NetApp Kiara L. Williams, Event Program Manager, Microsoft Services

  27. III. MAKE YOUR BRAND VISIBLE

  28. Results = Reward + Recognition Results = Reward + Recognition + Visibility

  29. 5 Steps to Making Your Brand Visible • Work Less 5%

  30. 5 Steps to Making Your Brand Visible • Work Less • Communicate your brand 5%

  31. Communicating your brand to others • You provide a valuable service. People need to know! • Seize all opportunities to educate others about your brand, and how you can help • Create your 30-second commercial.

  32. 30-second commercial • Name • Job title • I am known for… (your brand) • Come directly to me when you need… a, b, c

  33. 5 Steps to Making Your Brand Visible • Work Less • Communicate your brand • Have career-planning conversations with your leaders

  34. Career-Planning Conversations • Step 1: State your intention • I am interested in… • I would like to work on… • I would like to become… • I would like to work for you one day. Step 2: Ask for help • What steps do you recommend? • Who should I speak to?

  35. 5 Steps to Making Your Brand Visible • Work Less • Communicate your brand • Have career-planning conversations with your leaders • Work hard on the right projects

  36. Women who have outstanding careers get there with a reputation for delivering results

  37. “Make something great happen. No one tells you to do it,but they appreciate the results.” - Nina Bhatti, Principal Scientist, HP

  38. Criteria for Career-Enhancing Projects: • Aligns with your brand and showcases it • Directly supports your organization's strategic plan & goals • Improves the bottom line • Fulfills a specific, not general role (Technical track) • Exposes you to a new department, function or client (Management track) • Pushes the cutting edge in your field of expertise • Demonstrates a higher level of technical, business or leadership skills • Special projects sponsored by executives • Special task forces and committees.

  39. EXERCISE: • Identify your next career-defining project or role.

  40. 5 Steps to Making Your Brand Visible • Work Less • Communicate your brand • Have career-planning conversations with your leaders • Work hard on the right projects • Promote your accomplishments 5%

  41. How to Promote Accomplishments • Present in meetings. Invite leaders. • Send out a newsletter or regular status updates • Submit article to your organization’s newsletter • Write a blog, or paper for publication • Ask to be nominated for an award • Ask a colleague to “toot your horn”, and reciprocate • Speak on panels, and at conferences • Forward kudos emails with “FYI”.

  42. Profiles of Success Judy Priest, Distinguished Engineer, Cisco Systems, Inc AvniKhatri, Web Applications Architect, Massachusetts General Hospital NehalMehta, Director QA, NetApp Kiara L. Williams, Event Program Manager, Microsoft Services

  43. 5 Steps to Making Your Brand Visible • Work Less • Communicate your brand to others • Have career-planning conversations with your leaders • Work hard on the right projects • Promote your accomplishments 5%

  44. In this workshop Identify your ideal career niche Create a personal brand statement Make your brand visible

  45. This presentation will be available at: www.womensleadershipcoaching.com/ ghc11.htm

  46. PERSONAL ACTION PLAN • What action will you take: • Here at GHC • After GHC

  47. “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” - Claire Babineaux-Fontenot, J.D., L.L.M., Senior Vice President & Chief Tax Officer, Wal-Mart

  48. This presentation will be available at: www.womensleadershipcoaching.com/ ghc11.htm

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