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Welcome

Welcome. Breakfast & Networking 7:30 to 7:50 Mar. 13 – USING VIDEO IN ONLINE MARKETING Networking Question… “What do you love about B2B marketing?”. Welcome Members , Guests & Sponsors We are glad you are here. Dan Joyce 2012 President BMA-MN. 111 Members 93 Companies.

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Welcome

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  1. Welcome Breakfast & Networking 7:30 to 7:50 Mar. 13 – USING VIDEO IN ONLINE MARKETING Networking Question… “What do you love about B2B marketing?”

  2. Welcome Members,Guests & Sponsors We are glad you are here

  3. Dan Joyce 2012 President BMA-MN

  4. 111 Members93 Companies Goal: 300 Engaged Souls Get Involved. Keep coming back. 100% Recommended

  5. Highlight Your Good Work Ends this Thursday More info on-line at BMA-MN website www.bmaminnesota.org

  6. May 30 to June 1st Chicago, Swiss Hotel Great Event! Rates: Early Bird (to March 31, 2012) BMA Members: $895, Guests: $1,095 Regular (April 1, 2012 - start of Conference) BMA Members: $995, Guests $1,195 Corporate rate $795pp with 3+

  7. Network & Learn – Upcoming Events • April 17 – TOP MARKETING TRENDS • May 15 – GIVE YOURSELF AN ONLINE MAKEOVER • May 30-1st – National BMA Grow Convention / Chicago

  8. Hashtag:#BMAMN

  9. Effectively Using Video in Online Marketing Today’s panel of experts includes: • Mark Morse, CEO/Executive Creative Director, MORSEKODE Diane Slayton, Vice President, UnitedHealthcare • Joal McAlister, Industrial Market Manager, Computype

  10. Health Care in the New Frontier Diane Slayton Vice President, Marketing UnitedHealthcare

  11. Health care must evolve in the same manner as other industries Past Recent Today

  12. Communication in a culture that demands speed and instant accessibility Personal Letter Email Social media

  13. The Challenge • Know Your Audience • Understand their needs • Meet them where they are • Surprise them in unexpected ways

  14. Know Your Audience • How well do we understand today’s consumers of our services? • How well do we understand their wants, needs, frustrations with the system? We are a low engagement category

  15. Understanding their Needs Environmental Physical Wellness Spiritual Social Emotional Environmental

  16. Meet them where they are

  17. Mission UHC TV inspires people to live healthier and happier lives by engaging them with relevant, focused, educationalandentertainingvideo programs about good health and living well.

  18. Original Programming

  19. Use the average Joe or Jane to help us get our message across…. • Ask basic questions related to health care, health insurance, and over-all health and wellness. Let Joe and Jane show us how much the average person doesn’t know, in a light / comical way, then show the right answer from someone who is in the know

  20. Stress contributes to the majority of health issues in America today. Heart disease, Digestive problems, Sleep problems, Depression, Obesity, Autoimmune diseases, Skin conditions, etc. That’s no laughing matter “When it comes to relieving stress, more giggles and guffaws are just what the doctor ordered.” Mayo Clinic

  21. HEALTH.INSPIRED Health.Inspired is series of well-known speakers who are known for living and sharing inspiration about physical, social, emotional, mental or spiritual health. Our goal is to have speakers who will inspire viewers to think and act differently when it comes to their own health. • Current Health Inspired Speakers • Scott Hamilton • Gail Sheehy • M Joycelyn Elders • Jack Uldrich • Dan Buettner • Future Health Inspired Speakers • Dr. Mehmet Oz • Matt Roloff • Joy Bauer • Harvey MacKay • Lalia Ali Filming in April ‘12

  22. Seeing is Believing BMA Meeting March 13, 2012 MANUFACTURING

  23. Agenda • Who we are • Problems to solve • Video is the answer?! • Examples • Q&A

  24. Computype Background • Label Solutions Provider • Blank and pre-printed labels • Able to withstand harsh environments • Engineered labels • Printers and applicators • software

  25. Computype: Background

  26. Computype: Problem to Solve • Diverse audience: lab managers, engineers, librarians, purchasing, plant managers, researchers, IT • Where we sell: all over the world • Complex sale: many influencers • Complex materials working together • Labels are always thought of last but can be the most important factor in getting product out the door • Automation = $$$$ • Can’t be done

  27. Computype Video Strategy • Before companies invest, they want to know that we can solve their problem • Skeptical • No one else has been able to do it • Some have tried and all have failed • Show me! • Video is the answer! • Geography: 4 office locations + 15 sales reps in NA + partners • Solution takes many resources • Proof without travel

  28. Why? • Expensive equipment • Customization of the applicator • Label must work with the applicator • Label must be of a specific label stock, adhesive, liner, and size • Must be placed accurately every time • Show proof of concept

  29. Video Library • YouTube channel • Professional videos • Corporate Message video • Quality Program video • “Guerilla” videos • WYSIWYG • Tradeshow background • Partner • Training • Proof of Concept

  30. Continued Strategy • Videos are used at tradeshows • iPad • Seeing truly is believing • More videos • Building video library with more solutions • UK office to add more • CEO is convinced

  31. Joal McAlisterManufacturing Market Manager651-635-1233joal.mcalister@computype.com2285 West County Road CSt. Paul, Minnesota 55113 USA Thank You.

  32. Questions

  33. For more information, PRNewswire Features New White Paper: Welcome to the Age of Video Engagement

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