1 / 25

Dr. Annette Julius DAAD Director of Northern Hemisphere Department

Poland International Education Conference Warsaw 2008 How to attract incoming students and not to lose your own – the German Perspective. Dr. Annette Julius DAAD Director of Northern Hemisphere Department. Introduction: DAAD: Goals and Main Activities How to attract incoming students….:

serge
Download Presentation

Dr. Annette Julius DAAD Director of Northern Hemisphere Department

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Poland International Education Conference Warsaw 2008How to attract incoming studentsand not to lose your own – the German Perspective Dr. Annette JuliusDAAD Director of Northern Hemisphere Department

  2. Introduction: DAAD: Goals and Main Activities How to attract incoming students….: Internationalizing German Higher Education … and not lose your own: German Academic International Network (GAIN) IV. Conclusion Outline

  3. I. Introduction: About the DAAD DAAD stands for... Deutscher Akademischer AustauschDienst The DAAD is... a self-administrative organisation of the German institutions of higher education with 232 member institutions and 124 student bodies

  4. I. Introduction: About the DAADDAAD Budget 2008 300 mio. EUR

  5. I. Introduction: About the DAADGoals and expenditures of the DAAD (2007) Scholarshipsfor foreigners Promoting young foreign elites at German universities andresearch institutes 62 mio euros Scholarships for Germans Promoting young German leaders of the future in their studies and research abroad (including ERASMUS) 77 mio euros Internationalisation of German universities Increasing the international appeal of German universities (including marketing) and promoting the international dimension in German higher education 57 mio euros Educational cooperation with developing countries Promoting academic, economic, and democratic development in developing and reform countries 45 mio euros Promoting German studies and the German language abroad Promoting German studies, German language and area studies programmes (including Lektors) at foreign universities 37 mio euros

  6. I. Introduction: About the DAAD The DAAD's international network Regional Offices (14) Information Centres (IC) (48) The DAAD has 62 regional and local offices world-wide, more than 555 lecturers abroad and 120 Alumni Clubs.

  7. II. How to attract incoming students….: Reasons for internationalizing German higher education Political Aspects Scientific Aspects Economical Aspects EU-European cohesion Lack of skilled personnelat home International peace and understanding Need for skilled personnel of German investors abroad Dialogue between different cultures Export-friendly business climate in partner countries Friends and partners among foreign elites Student fees as source of (extra) income Internationalizing your home campus Establishing international partnerships and cooperation Shortage of doctoral and postdoctoral students in some disciplines

  8. II. How to attract incoming students….: Internationalizing German higher education • Analysis at the end of the 90s: „Losing Attractiveness“ • Decrease in the number of students and researchers from formerly important sending countries like USA, Japan, Korea, United Kingdom, Latin America • Example of competitors like US, UK, Australia, actively promoting their institutions of Higher Education • ongoing „brain drain“ to the U.S. (young researchers, mainly in natural and bio-medical sciences) • dropping numbers of German students in natural and engineering sciences

  9. II. How to attract incoming students….: Setting aims and objectives for internationalizing German higher education • Position Germany as a relevant global provider for higher education and research • Attract qualified students and researchers from abroad • Export German study programmes • Develop new attractive study programmes for international students • Enhance the general framework conditions of studying in Germany for international students • Start a global marketing and public relations campaign both for the HE system itself and specific programmes of the HEIs

  10. II. How to attract incoming students….: Developing new and attractive study programmes … by introducing • more than 1.000 international degree programs (50 % taught in English) • 400 international Graduate Schools • 400 double degree programs • 300 summer schools in Germany • quality control: establishing accreditation agencies with internationally compatible standards • programs for short- and long-term international guest lecturers

  11. II. How to attract international students….: Offshore activities by German universities St. Petersburg (2) Tallinn Riga Moskau Novosibirsk Kaunas Sumy Kiew Almaty (2) Ankara Seoul Antalya Homs Qingdao Teheran Beppu Suzhou Amman Shanghai (5) Kairo Hangzhou Hanoi Kalkutta Maskat Bangkok Singapur Rio de Janeiro Curitiba Santiago de Chile (2) Kapstadt Stand: November 2007

  12. II. How to attract international students….: Summer Schools abroad 2008

  13. II. How to attract incoming students….: Enhancing general framework conditions …such as improving legislative conditions relating to visa and general status conditions as well as work permits securing reliable and transparent admission procedures offering foreign student tutoring and guidance providing affordable and suitable student accommodation providing scholarships, e.g. for talented doctoral students consciousness-raising initiatives and campaigns in Germany offering more and better opportunities to learn and test the German language abroad (introduction of TestDaF, developing distance learning courses)

  14. II. How to attract incoming students….: Improving legislative conditions Alleviations realized since 1998 fewer conditions for student visa concerning material security, extension of maximum length of stay to 15 years (incl. doctorate) expansion of job possibilities for foreign students from third countries grantinglong-term perspectives for graduates of German universities from third countries scholarship holders, postgraduates and scientists are generally allowed to bring along theirfamilies and reduction of labour hurdles for spouses

  15. II. How to attract incoming students….: International marketing of higher education GATE-Germany 115 Research and Higher Education Institutions Organisation Joint Initiative International Marketing for Study and Research in Germany 35 institutionsand „players“ in politics, economy, andstates („Länder“)

  16. II. How to attract incoming students….: Activities and instruments in international marketing of higher education Higher education fairs Conferences, workshops and consultancy for German HEIs Media campaign, Internet portal „Road shows“,promotion tours Global network of information centres

  17. II. How to attract incoming students….: Branding Entities Higher Education Institution HEI-group EuropeanUnion Country Region Institute,School

  18. II. Attracting incoming students….: Results

  19. II. Attracting incoming students….: Countries of Origin 1 China Russia 2.221 1 China 1.338 2 2 Bulgaria USA 1.095 3 3 Poland India 1.084 4 4 Russia Poland 711 5 Ukraine 425 5 Morocco 6 Italy 410 7 6 Turkey Brasilia 405 8 7 Ukraine Romania 383 9 France 378 8 Cameroon 10 4 9 France 10 Austria Students Junior-Scientists 26.061 12.423 12.301 9.826 7.190 7.077 6.928 5.389 source: „Wissenschaft weltoffen“ 2006 5.293 4.225 Foreign Students in Germany (nur Bildungsausländer), WS 2005/06

  20. II. Attracting incoming students….: Host Countries Wissenschaft weltoffen 2006

  21. III. … and not lose your own: German Academic International Network (GAIN) I. Target group: More than 5.000 post-doctoral German (junior) scientists in the USA II. Goals: Networking (Cooperation) and support for re-integration in Germany • III. Measures • Annual conferences (San Francisco2007, Boston 2008) • Newsletter • Advertisement of academic job opportunities in Germany • New York Office

  22. III. … how not lose your own young scientist for good • Reasons to go the US • better job opportunities after returning home toGermany • top level research in the US in the relevant field • opportunity to work in a famous lab / institution • learning about methods / techniques that are not being taught in Germany • recommendation of advisor at home to spend some time in the US • lack of adequate job perspective in Germany • Top level junior scientists expect: • attractive, reliable and flexible career-paths • transparency with view to the rules according to which positions are filled • Personnel development

  23. III. … and not lose your own: “Excellence Initiative” Aims: • enhance international visibility of clusters and institutions of excellence • support existing excellence in a way that it is internationally competitive • 1,96 Billion Euro in five years to support • 39 Graduate Schools • 37 Clusters of Excellence • 9 Institutional Strategies Review process primarily through international experts

  24. IV.: Conclusion: What is needed in the global „Fight for Talents“ is…. • … a joint effort and coordinated approach on the national as well as on transnational levels • …favourable framework conditions • …adequate funding of the HE system • …branding, excellence and specialization • …networking and cooperation.

  25. Dziękuję za Uwagę!

More Related