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Podcasting

Podcasting. Andy Lillesve Anwar Aglan Paul Moyryla. Outline. Definition of a Podcast Business Applications Supporting Technology Costs Benefits & Risks Managerial Concerns Recommendation. What are Podcasts?.

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Podcasting

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  1. Podcasting Andy Lillesve Anwar Aglan Paul Moyryla

  2. Outline • Definition of a Podcast • Business Applications • Supporting Technology • Costs • Benefits & Risks • Managerial Concerns • Recommendation

  3. What are Podcasts? • Pre-Recorded Audio or Video files which are automatically downloaded to the subscriber’s computer via RSS Feeds. • Files can then be transferred to portable media devices (iPod, iPhone, Zune)

  4. Business Applications • External Applications • Marketing Channel • Provide Product Information • Advertise Current Promotion • Provide Public Relations • Address Public Concerns or Frequently Asked Questions • Increase the Brand • Example: CNN Providing a News Podcasts

  5. Business Applications cont. • Internal Applications • Distribute important meeting or seminar information • Provide employees with another way to archive their experiences in the company • Communicating memo’s or policy changes

  6. Supporting Technology • Audio Podcast production requires either a Windows or Apple computer • Apple systems are more compatible and are easier to use • Video podcasts require digital video equipment and additional software • Windows and Apple based applications are both available • An MP3 player is required for listening when away from a computer

  7. Cost • All necessary software is available free via the internet for Windows based systems. • Apple computers come with necessary software preinstalled • External audio and video components, i.e. microphone, camera etc. can be purchased for under $1000 • Training sessions are available for under $1000 for 2 days, but deemed unnecessary

  8. Benefits and Risks • Benefits • Increase your consumer base and company visibility • Improve knowledge management and employee communication • Risks • Increased risk of confidential information being released • Lack of adoption from customers or employees

  9. Managerial Concerns • The ability for anyone to create and broadcast • Unlimited visibility potential • Policies need to be put in place to deal with confidential information, use of electronic resources • Need for increased monitoring • Additional IT staff • Wireless security

  10. Managerial Concerns cont. • Possible competitive impacts • Better time management by employees • Trade-offs • Decide what will and will not be made available via podcast

  11. Recommendation • Allocate further resources to acquire for use • Better time management • More production from employees • Another media channel to inform employees/consumers • Meetings, training seminars, company policies

  12. Questions

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