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May 2010 Company Due Diligence Process The University of Texas at Austin. What Is Due Diligence?. Market Value Proposition Opportunity Customers Team Technology Risks ATI Value Add and Fit. Doing your homework on a company can mean the difference between success and failure! .
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May 2010 Company Due Diligence Process The University of Texas at Austin
What Is Due Diligence? • Market • Value Proposition • Opportunity • Customers • Team • Technology • Risks • ATI Value Add and Fit Doing your homework on a company can mean the difference between success and failure!
Why Due Diligence Is Important Performing due diligence increases ATI’s effectiveness in serving the needs of the companies. Investment risk: Do we think this company has a good chance to succeed? ATI impact: Can ATI add distinctive value to this company? ATI Admissions
Strategic coaching and mentoring Business plan development Access to UT and community talent Corporate and professional partnerships, networks Funding proposals and introductions Business infrastructure support Why DD Is Important - Part 2 We work directly with early stage companies Support broader Austin tech community ATI spends significant time with companies after they are admitted, so understanding if and how we can help the company is critical.
Roles and Responsibilities The due diligence efforts require intense interactions from multiple stakeholders
Initial Screen Basic Due Diligence Deep Dive Due Diligence Director Review Success Committee (includes Industry Experts) Admit/Decline Decision Made Due Diligence Steps
What is the market pain being solved? How does the company solve this pain? Are customers aware of the pain? How big is the pain being solved? (painkiller vs. vitamin) What changes and costs must the customer incur to purchase the products? Value Proposition
What is the market size? What are the major segments in the market? What are the general growth rates? What are the market dynamics? Does the company have additional markets identified to grow into? Barriers to entry? Market Assessment
Who are the customers and how does the company plan to reach them? What is the company’s go-to-market strategy? How does the company price its products or services? What are the company’s financial projects? Customers and Revenue Model
How committed is the team? What is the background/experience of the team? Industry Prior start-ups Is the Founder/CEO coachable? What major team members is the company missing? Management Team
Who are the major competitors? How are the company’s products/services different than their competitors? Where are the competitors in their stage of company development? Funds raised Executive team Product development Competition
What is the technology and where is it in the development cycle? How is the technology protected? Patents Trade secrets How much does it cost to build? Prototype Quantity Technology
How much money has the company raised? How much do they want to raise and how do they want to use it? What does the capitalization table look like? How much cash does the company have and how long can it operate? What are the financial projections and are the assumptions sound? What is the company’s form of incorporation and legal situation? Funding & Finances
What key risks has the company identified? What key risks were uncovered during due diligence by ATI interns/staff? People Technology Market What are current economic factors? Key Risks
How can ATI help the management team? Relationships Connections to funding Business planning Strategic Advice/Coaching Space Can ATI help the company given current resource allocations? ATI Value Add
How can ATI help the management team? Relationships Connections to funding Business planning Strategic Advice/Coaching Space Can ATI help the company given current resource allocations? ATI Value Add
Overview • Take time to research and understand the company’s: • Market • Team • Technology • Risks • ATI Value Add and Fit • Bring in experts to help you assess the viability of a company Perform due diligence properly and increase your odds of picking companies that will succeed!
Incubation Process at ATI Vet Internally Screen Admit into ATI Set Milestones Review Graduate from ATI Vet Externally • Up to 3 years or: • When a major funding round is obtained • When significant cash from operations are achieved • When ATI can no longer add significant value • Death People Market Technology