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Music Video Representation

Music Video Representation. 50 Cent/PIMP. 50 Cent aged 20-30 as rappers stereotypically don’t live that long Adheres to stereotypes of criminals because of his ethnicity The way he dresses can represent power and money Black = Evil, yet White = Good Dominance over women = power.

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Music Video Representation

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  1. Music Video Representation

  2. 50 Cent/PIMP • 50 Cent aged 20-30 as rappers stereotypically don’t live that long • Adheres to stereotypes of criminals because of his ethnicity • The way he dresses can represent power and money • Black = Evil, yet White = Good • Dominance over women = power

  3. 50 Cent/PIMP • White outfits calm people as white is a calming colour • The setting = wealth and power (house, cars etc.) • Girls are from a mixed background aged 20-30 • Women shown as heterosexual • Women are shown acting like prostitutes • Girls dancing in a provocative manner with revealing clothes • Video teaches men to degreade women

  4. Deez Nuts/Band of Brothers • Represents males badly by taking drugs, drinking etc • Represents young people badly as of the habits shown in the video • Black and white filter = simplicity. This could represent that its normal life for them • Gives a bad representation on people with body modifications • All young and white males • Absence of ethnic diversity is very clear (same with rap) • Lack of women, but this is clear in the whole genre

  5. Lily Allen/Hard out here • Trying to break stereotypes of women • Directly attacked blurred lines • Doesn't want to “sell her body” • Variety of ethnicities to make it less of an individual problem

  6. Robin Thicke/Blurred Lines • Shows that using women is acceptable • Glamourising rape • Males wearing suits = money and power • Females shown as objects • Women are stripped of their dignity • Song promotes heterosexuality • Diverse ethnicities is trying to say that the men can have any girl they want

  7. NickiMinaj/Anaconda • Women are under 30 • Afro-Caribbean and white girls only • No gay scenes, only erotica • Doesn't break stereotypes of black females • Video is not suitable for young children and may be shunned by the older generation

  8. Warrent/Cherry Pie • White people only • Women is very sexualised and wearing revealing clothing • Woman is related to food which objectifies her • Men have long hair and wearing leather clothing • Social class is lower class as they say that they are broke

  9. Plan B/Ill Manors • Plan B is middle/working class • Negative representations for males • Few females • Showing gang culture in a negative light • Women are not sexualised or objectified but instead show more stereotypically masculine habits • Bad representation for teenagers • Shows police and politicians attacking public • Shows the truth about the 2011 London riots • Shows that riots was not only black people • Trying to say that upper class people don’t actually understand the problems of the lower class

  10. Akmu/Melted • Ice can mean adult in Korean as well so it is used as a pun • Trying to show adults as negative • Camera can represent innocence (limited view) • Variety of ethnicities • Showing white people as having higher paid jobs • Woman is sexualised because of her makeup • Shows white people in a negative light (violence) • Shows teenagers as individuals • Ethnic minorities are shown in a positive light.

  11. Taylor Swift/Shake it off • Actors in their twenties • No children • Trying to say that peoples younger years are their best years • Not gender specific • Some costumes don’t conform to gender stereotypes • Main ethnicity is white • No representation of LGBT • No representation for social class

  12. Mr Vegas/Bruk it down • Late twenties • Not suitable for young people and shunned by older people • Lyrics are hard to understand but very sexual • Youthfulness is seen as attractive • Male is viewed as the dominant sex • Think all women want his “sugar stick” • Men were always more clothed than women • Conforms to African stereotypes • Genre is bashments • Heterosexuality is encouraged when homosexuality is a crime • Working class or less

  13. Usher/In this club • Usher is middle ages but the women are a lot younger than him (appeals to his target audience) • Mixed ethnicities but the main one is black • Girls are shown as disposable beings • Makes him look upper class • Men are African-American and use the women in the video

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